Paid Marketer (Meta + Google Ads) ( #23254 )

Aqlix IT Solutions; Chandigarh; On-site; INR 400,000 - 800,000; Full time

Job summary

Aqlix IT Solutions is seeking a Performance Marketer to drive qualified leads via paid campaigns. You will research, strategize, optimize, and scale initiatives that deliver measurable business outcomes.

The role involves planning and optimizing Meta, Google, and LinkedIn campaigns, researching audiences, creating compelling ads, tracking with GA4/GT M/Meta Pixel, and collaborating with design and sales teams to maximize ROI.

Qualifications

• 2–5 years of hands-on experience in performance marketing.
• Expertise in Meta Ads, Google Ads, and LinkedIn Ads.
• Strong research and analytical skills.
• Ability to write compelling ad copy and guide creative direction.
• Experience with Google Analytics 4 and Google Tag Manager.
• Proven history of generating qualified leads and improving campaign ROI.
• Self-driven, data-oriented, and results-focused.

Responsibilities

• Plan, execute, and optimize campaigns on Meta, Google, and LinkedIn Ads.
• Research target audience, competitors, and market trends before launching campaigns.
• Create high-converting ad copies, creatives, and campaign strategies.
• Monitor campaign performance and optimize for ROAS, CPL, CPA, and conversions.
• Conduct A/B testing to improve campaign performance.
• Set up and manage tracking using GA4, GTM, Meta Pixel, and conversion tracking.
• Prepare regular performance reports with actionable insights.
• Collaborate with designers, content, and sales teams to improve campaign outcomes.

Skills

Performance marketing

Lead generation

Analytics

Ad copy writing

Campaign optimization

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

We’re looking for a Performance Marketer with a proven track record of generating qualified leads through paid advertising. If you can research, strategize, optimize, and scale campaigns that deliver measurable business results, we’d love to hear from you.

What We’re Looking For

• A growth mindset with a strong sense of ownership.
• Someone who focuses on business outcomes, not just campaign metrics.
• Ability to identify new opportunities to scale lead generation and revenue.
• Research-driven, analytical, and proactive in solving performance challenges.
• Proven track record of delivering measurable results.

Key Responsibilities

• Plan, execute, and optimize campaigns on Meta, Google, and LinkedIn Ads.
• Research target audience, competitors, and market trends before launching campaigns.
• Create high-converting ad copies, creatives, and campaign strategies.
• Monitor campaign performance and optimize for ROAS, CPL, CPA, and conversions.
• Conduct A/B testing to improve campaign performance.
• Set up and manage tracking using GA4, GTM, Meta Pixel, and conversion tracking.
• Prepare regular performance reports with actionable insights.
• Collaborate with designers, content, and sales teams to improve campaign outcomes.

Requirements

• 2–5 years of hands-on experience in performance marketing.
• Expertise in Meta Ads, Google Ads, and LinkedIn Ads.
• Strong research and analytical skills.
• Ability to write compelling ad copy and guide creative direction.
• Experience with Google Analytics 4 and Google Tag Manager.
• Proven history of generating qualified leads and improving campaign ROI.
• Self-driven, data-oriented, and results-focused.