Senior Media Buyer – Meta

Marketing Lab; India; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

High-growth brands

Significant ad spends

Fast growth environment

Career progression in pods

Competitive salary & incentives

Job summary

Marketing Lab is seeking a Senior Media Buyer to plan, execute, optimize, and scale Meta campaigns for D2C brands. You will own end-to-end account management and work cross-functionally with creative and CRO teams.

You have 2–5 years of Meta Ads experience, handle monthly budgets of ₹5L+, and bring strong analytics, pixel tracking, and funnel expertise to drive profitable growth.

Qualifications

• 2–5 years of experience running Meta Ads.
• Experience with D2C brands.
• Experience managing monthly budgets of ₹5L+.

Responsibilities

• Plan, execute, optimize and scale Meta campaigns.
• Set up structured campaigns aligned with brand goals.
• Monitor ROAS/CPA/CTR daily and adjust budgets.
• Collaborate with CRO and creative teams for improvements.

Skills

Meta Ads management

D2C brand experience

Budget management ₹5L+/month

Pixel tracking & event setup

CAPI integration

Attribution & funnel strategy

A/B testing & optimization

Analytical thinking

Tools

Google Ads

Job description

About Marketing Lab

Marketing Lab is a performance marketing agency that helps D2C brands scale on their website and marketplaces to elevate their digital presence and drive measurable results.

Role Overview

As a Senior Media Buyer, you will be responsible for planning, executing, optimizing, and scaling paid campaigns on Meta (Facebook & Instagram) for D2C brands.

Key Responsibilities

• Campaign Execution & Optimization
  • Launch and manage Meta ad campaigns (Prospecting, Retargeting, Scaling)
  • Set up structured campaigns aligned with brand goals
  • Daily monitoring of performance metrics (ROAS, CPA, CTR, CPC, CPM)
  • Budget allocation and scaling based on performance trends
  • Perform structured A/B testing on creatives, audiences, and landing pages
• Scaling & Performance Strategy
  • Develop scaling frameworks for D2C brands
  • Identify winning creatives and build scale plans
  • Implement horizontal and vertical scaling strategies
  • Work closely with CRO and creative teams for performance improvements
• Data & Reporting
  • Track and analyze performance data
  • Identify patterns and optimization opportunities
  • Prepare weekly and monthly performance reports
  • Maintain accurate campaign documentation
• Creative Strategy Collaboration
  • Brief creative team with performance insights
  • Share hooks, angles, winning formats, and competitor learnings
  • Suggest UGC, static, and video ad angles based on data

Required Skills & Experience

• 2–5 years of experience running Meta Ads
• Experience with D2C brands
• Experience managing monthly budgets of ₹5L+
• Strong understanding of:Pixel tracking & event setup
• CAPI integration
• Attribution & funnel strategy
• Hands-ons experience with scaling ad accounts profitably
• Strong analytical and problem-solving skills
• Comfortable working in a fast-paced, target-driven environment
• Preferred Understanding of landing page CRO
• Basic understanding of Google Ads (bonus)
• Experience working in an agency setup

What We Expect

• Ownership mindset
• Data-first decision making
• Proactive communication
• Hunger to scale accounts aggressively but profitably
• Team player who can work closely with pod managers and creative team

What You Get

• Exposure to high-growth D2C brands
• Opportunity to manage significant ad spends
• Fast growth environment
• Structured pod system for career progression
• Competitive salary + performance incentives