Meta Ads Manager - Health & Wellness D2C Only

Ganesh Kumar Khatri; Shahdara; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Ganesh Kumar Khatri is seeking a results-driven Meta Ads specialist to own end-to-end performance for a health & wellness D2C brand, as it scales toward 50 Lakh/month revenue. You will plan, execute, and optimize campaigns (Advantage+, manual bidding, retargeting, lookalikes) to sustain ROAS and control CAC from Noida.

You will also drive creative strategy, ad copywriting, and strategy planning, coordinating with the creative team and clients, delivering weekly and monthly reports, and

Qualifications

• 2+ years hands-on Meta Ads scaling experience.
• 1+ year Nutra/Health/Wellness/Supplements category experience.
• Proven scaling for a D2C brand with measurable revenue impact.
• Strong copywriting for health/wellness audiences.
• Experience in client communication and performance reporting.
• Based in Noida or willing to work from Noida.

Responsibilities

• Own end-to-end Meta Ads performance for a health & wellness D2C brand currently scaling toward 50 Lakh/month revenue.
• Plan, execute, and scale campaigns (Advantage+, manual bidding, retargeting, lookalikes) while maintaining/improving ROAS and controlling CAC.
• Continuously test budgets, audiences, and bidding strategies to unlock scale without performance drop-off.
• Monitor daily performance and take quick corrective action on underperforming campaigns/ad sets.
• Own monthly revenue targets tied to ad spend.
• Coordinate with creative/production teams to brief new ad creatives based on performance data and market research.

Skills

Meta Ads scaling

Copywriting

Client communication

Data-driven decisions

Cross-functional coordination

Creative briefs

Tools

Meta Ads Manager

Facebook Ads Manager

Meta Ads Library

Job description

Role & Responsibilities

Meta Ads Scaling & Performance (Primary KPI)

• Own end-to-end Meta Ads performance for a health & wellness D2C brand currently scaling toward 50 Lakh/month revenue
• Plan, execute, and scale campaigns (Advantage+, manual bidding, retargeting, lookalikes) while maintaining/improving ROAS and controlling CAC
• Continuously test budgets, audiences, and bidding strategies to unlock scale without performance drop-off
• Monitor daily performance and take quick corrective action on underperforming campaigns/ad sets
• Own monthly revenue targets tied to ad spend this is the top-priority metric for this role

Creative Strategy & Ad Copywriting

• Research competitor and category ads via Meta Ads Library to identify winning creative angles, hooks, and formats in the nutra/wellness space
• Track market trends and translate them into fresh ad copy, hooks, and creative briefs
• Write ad copy (primary text, headlines, CTAs) optimized for health/wellness audience psychology and Meta's compliance guidelines for health claims
• Continuously test new angles, hooks, and offers to prevent creative fatigue

Strategy & Sales Planning

• Plan ahead for upcoming sales events, seasonal pushes, and promotional offers — build campaign structure and creative calendar in advance
• Design offer strategy (discounts, bundles, limited-time promos) in coordination with the brand/client to maximize conversion during key sales periods
• Present data-backed strategy recommendations for scaling spend month-over-month

Client Communication & Coordination

• Be the primary point of contact for client-side discussions on performance, strategy, and upcoming plans
• Prepare and present clear, actionable performance reports (weekly/monthly) to clients
• Translate client business goals into actionable Meta Ads strategy

Team Coordination

• Work closely with the creative/production team to brief new ad creatives based on performance data and market research
• Coordinate with video editors/designers to ensure fast turnaround on creative testing
• Provide clear feedback loops between ad performance data and what the creative team should produce next

Preferred Candidate Profile

• 2+ years of hands-on experience running and scaling Meta Ads (Facebook & Instagram Ads Manager) — not just campaign monitoring, but strategic ownership
• Minimum 1 year of experience specifically in Nutra/Health/Wellness/Supplements category — must understand Meta's ad policy restrictions around health claims, before/after content, and compliance-heavy creative approval process
• Proven experience scaling ad spend/revenue for a D2C brand — should be able to show real results (screenshots/case study) of scaling a brand to meaningful monthly revenue
• Strong copywriting skills — ability to write scroll-stopping hooks and persuasive ad copy for wellness audiences
• Comfortable using Meta Ads Library for competitor research and creative inspiration
• Experience working directly with clients — confident communicator who can explain performance data and strategy in simple terms
• Ability to work cross-functionally with creative/production teams and give clear, actionable creative briefs
• Data-driven mindset — comfortable with ROAS, CAC, CTR, CPM, LTV and using these to guide decisions
• Prior experience planning campaigns around sales events/promotions is a strong plus
• Based in or willing to work from Noida (specify in-office/hybrid as per your setup)