Senior Media Buyer - Meta

Marketing Lab; Maharashtra; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Exposure to high-growth D2C brands

Opportunity to manage significant ad spends

Competitive salary + performance incentives

Job summary

Marketing Lab is looking for a Senior Media Buyer to plan and optimize paid campaigns on Meta (Facebook & Instagram) for D2C brands. The ideal candidate will have 2–5 years of experience, analytical skills, and a proven track record in managing substantial advertising budgets.

This role offers an engaging work environment with exposure to high-growth brands, excellent career progression opportunities, and competitive compensation that includes performance incentives.

Qualifications

• 2–5 years of experience running Meta Ads.
• Experience managing budgets of ₹5L+.
• Strong understanding of tracking and event setup.

Responsibilities

• Launch and manage Meta ad campaigns.
• Monitor performance metrics and adjust budgets.
• Prepare performance reports and analyze data.

Skills

Campaign management

Analytical skills

Creative strategy

Scaling strategies

Problem solving

Budget management

Job description

Marketing Lab is a performance marketing agency that helps D2C brands scale on their website and marketplaces to elevate their digital presence and drive measurable results. Marketing Lab needs more Meta Superstars!

Role Overview

As a Senior Media Buyer, you will be responsible for planning, executing, optimizing, and scaling paid campaigns on Meta (Facebook & Instagram) for D2C brands.

This role requires strong analytical skills, understanding of creative strategy, and the ability to scale accounts profitably while maintaining target ROAS/CAC.

Key Responsibilities

1. Campaign Execution & Optimization

• Launch and manage Meta ad campaigns (Prospecting, Retargeting, Scaling)
• Set up structured campaigns aligned with brand goals
• Daily monitoring of performance metrics (ROAS, CPA, CTR, CPC, CPM)
• Budget allocation and scaling based on performance trends
• Perform structured A/B testing on creatives, audiences, and landing pages

2. Scaling & Performance Strategy

• Develop scaling frameworks for D2C brands
• Identify winning creatives and build scale plans
• Implement horizontal and vertical scaling strategies
• Work closely with CRO and creative teams for performance improvements

3. Data & Reporting

• Track and analyze performance data
• Identify patterns and optimization opportunities
• Prepare weekly and monthly performance reports
• Brief creative team with performance insights
• Share hooks, angles, winning formats, and competitor learnings
• Suggest UGC, static, and video ad angles based on data

Required Skills & Experience

• 2–5 years of experience running Meta Ads
• Experience with D2C brands
• Experience managing monthly budgets of ₹5L+
• Strong understanding of pixel tracking & event setup and CAPI integration
• Hands‑on experience with scaling ad accounts profitably
• Strong analytical and problem‑solving skills
• Comfortable working in a fast‑paced, target‑driven environment

Preferred

• Understanding of landing page CRO
• Basic understanding of Google Ads (bonus)
• Experience working in an agency setup

What We Expect

• Ownership mindset
• Proactive communication
• Hunger to scale accounts aggressively but profitably
• Team player who can work closely with pod managers and creative team

What You Get

• Exposure to high‑growth D2C brands
• Opportunity to manage significant ad spends
• Fast growth environment
• Structured pod system for career progression
• Competitive salary + performance incentives