Performance Marketing Executive

Nabhya Ayurveda; Mumbai; On-site; INR 378,000 - 462,000; Full time

Benefits offered by this job

Performance incentive linked to ad spend

Ownership of real ad budgets

Close-knit team environment

Job summary

Nabhya Ayurveda, based in Goregaon West, Mumbai, is hiring a hands-on Media Buyer to optimize paid campaigns primarily on Meta and Google Ads. You will be responsible for campaign management, improving metrics like ROAS and CAC, and managing budgets efficiently.

We're looking for someone with at least 1 year of experience in performance marketing. The role offers growth opportunities in a fast-growing D2C brand with a close-knit team.

Qualifications

• 1+ year of hands-on experience running paid campaigns on Meta Ads and Google Ads.
• Solid working knowledge of Meta Ads Manager and Google Ads.
• Analytical and detail-oriented.

Responsibilities

• Plan, set up, and manage paid campaigns across Meta and Google Ads.
• Drive and improve key metrics like ROAS, CAC, and CTR.
• Manage ad budgets responsibly and scale spend profitably.

Skills

Meta Ads

Google Ads

Data-driven decision making

Performance metrics (ROAS, CAC, CTR, etc.)

Google Sheets / Excel

Job description

We are a fast-growing, founder‑led direct‑to‑consumer (D2C) brand in the sneaker‑care space. You will be working for Nabhya Ayurveda, one of our own brands. We’re looking for a hands‑on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is primarily focused on Meta (around 70%), with Google making up the remaining ~30% — so you should be strong on both, with Meta as your core strength. You'll own real budgets and have a direct line to the brand's growth.

Location

Goregaon West, Mumbai — In‑office (Monday to Saturday)

Employment Type

Full‑time

Experience

1+ year (experienced)

Reports to

Marketing Lead / Founder

Key Responsibilities

• Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads, with Meta as the primary focus (~70%) and Google (~30%).
• Own day‑to‑day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.
• Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate.
• Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.
• Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.
• Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.
• Manage ad budgets responsibly and scale spend profitably, within agreed guidelines.
• Stay on top of platform updates, ad policies, and new features on Meta and Google.
• Work with the website/landing‑page team to improve conversion (basic CRO awareness).

Must‑Have Skills & Qualifications

• 1+ year of hands‑on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform.
• Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).
• Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data‑driven decisions.
• Proficiency in Google Sheets / Excel for reporting and analysis.
• Good understanding of the D2C / e‑commerce funnel and performance‑marketing fundamentals.
• Analytical, detail‑oriented, and responsible with budgets.

Good to Have (Plus Points)

• Experience scaling a D2C / e‑commerce brand profitably.
• Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify.
• Experience briefing creatives and working closely with a content team.
• Exposure to additional channels (YouTube, influencer, or marketplace ads).

What We Offer

• CTC Upto 4.2 LPA
• Performance incentive linked to ad spend and results, as per company guidelines.
• Ownership of real ad budgets at a fast‑growing D2C brand.
• A close‑knit team and direct, visible impact on growth.