Senior Performance Marketer

Earthnwe; India; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive base salary

Performance variable pay

Autonomy in a founder-led environment

Job summary

EarthNWe is seeking a highly analytical and creative Performance Marketer to own paid acquisition. You will partner with founders and an in-house production team in Bengaluru, shaping strategy across Meta and Google Ads with AI-assisted projections and rapid testing of hooks and formats.

You’ll drive CM1 and MER optimization, collaborate on UGC and product-in-use videos, and relentlessly improve landing pages and checkout performance within Shopify.

Qualifications

• Bachelor’s degree in any field (MBA/Marketing/Analytics is a plus).
• 3–5 years of hands-on experience in performance marketing, scaling D2C/e-commerce brands.
• Experience managing monthly ad spends of ₹10 Lakhs to ₹20 Lakhs profitably.
• Deep proficiency in Meta Ads Manager, Google Ads (Performance Max, Shopping), GA4, and Shopify.

Responsibilities

• End-to-End Campaign Ownership: Plan, launch, scale, and optimize campaigns across Meta Ads and Google Ads.
• Profit-Driven Scaling: Optimize for CM1, CAC, and MER.
• Creative Strategy & Feedback Loop: Direct creative strategy with in-house content team for UGC and product-in-use videos.
• CRO: Test audiences, ad placements, and landing pages within Shopify/GoKwik checkout to remove bottlenecks.
• Data & AI Intelligence: Use AI to report profitability and provide insights to leadership.

Skills

Performance marketing

Analytical

Creative marketer

Owner mentality

Education

Bachelor's degree

Tools

Meta Ads Manager

Google Ads

GA4

Shopify

Job description

We are EarthNWe, a rapidly scaling D2C lifestyle brand focused on sustainable furniture and home decor. Specializing in natural materials like rattan/cane, bamboo, and teakwood, we bring authentic, artisanal craftsmanship to modern Indian homes.

We are transitioning away from external agencies to build a powerful, proprietary in-house growth engine. In today's e-commerce landscape, 'creative is the new targeting.' As we aggressively scale our footprint, we are looking for a highly analytical and creative Performance Marketer to take complete ownership of our paid acquisition pipelines.

The Role

This is not your standard agency account manager role, this is a true growth ownership position. You will work directly with the founders and integrate tightly with our internal operations and content production team.

You won't be relying on generic static creatives. You will have a dedicated content team feeding you raw factory footage, artisanal journeys, and behind-the-scenes packaging clips. This gives you the perfect ammunition to test hooks, angles, and formats at lightning speed. Additionally, you will be greatly assisted by AI in formulating and devising projections for your planned campaigns and evaluating creatives even before they go live.

Additionally, If you are excited by strategizing creatives, leveraging advanced Meta algorithms (like Andromeda and GEM), decoding search data, capitalizing on shopping trends, and operating with extreme ownership rather than hiding behind agency hierarchy, this role is built for you.

Key Responsibilities

• End-to-End Campaign Ownership: Plan, launch, scale, and optimize performance marketing campaigns across Meta Ads (leveraging Andromeda and GEM architectures) and Google Ads (Performance Max, Search, and Shopping).
• Profit-Driven Scaling: Move entirely beyond vanity metrics. Optimize strictly for Contribution Margin (CM1), Customer Acquisition Cost (CAC), and true Blended Return on Ad Spend (MER).
• Creative Strategy & Feedback Loop: Collaborate daily with our in-house content team to direct the creative strategy for UGC, factory BTS, and product‑in‑use videos. You will be responsible for ensuring ad creatives maintain strict brand fidelity, capturing true‑to‑life textures like our pale honey natural rattan and tight plain weaves, ensuring accurate physical scale, and confirming that products are staged cleanly without awkward cropping or cluttered backgrounds.
• Conversion Rate Optimization (CRO): Relentlessly test audiences, ad placements, and landing pages. Work deeply within our Shopify and GoKwik checkout ecosystem to identify and eliminate conversion bottlenecks.
• Data & AI Intelligence: Leverage our AI intelligence layer to report on true profitability, maintain institutional memory of winning campaign logic, and present actionable insights to the executive team.

Who You Are

• Experienced: 3 to 5 years of hands‑on experience in performance marketing, specifically scaling D2C or e‑commerce brands.
• Analytical to the Core: You live in the data. You understand exactly how COGS, shipping, discounts, and return rates impact actual ad profitability.
• Creative Marketer: You understand video pacing, visual hooks, and how to effectively brief a content team to produce assets that convert.
• Owner Mentality: You treat the marketing budget as if it were your own money. You want skin in the game and thrive when your income scales directly with your success.

Minimum Qualifications

• Education: Bachelor’s degree in any field. (An MBA or degree in Marketing, Business, or Analytics is a plus, but a proven track record of scaling e‑commerce brands heavily outweighs formal degrees).
• Direct Experience: Minimum of 3 years of hands‑on experience directly managing and scaling Meta and Google Ads budgets for D2C or e‑commerce brands (agency or in‑house).
• Budget Management: Proven experience managing monthly ad spends of at least ₹10 Lakhs to ₹20 Lakhs profitably.
• Technical Proficiency: Deep expertise in Meta Ads Manager, Google Ads (Performance Max, Shopping), Google Analytics (GA4), and the Shopify ecosystem.
• Financial Literacy: Advanced proficiency in Excel/Google Sheets. You must be able to comfortably calculate and track metrics like CM1, POAS, MER, and overall unit economics.

What We Offer

• Competitive Base Salary & High Growth Environment:We are growing faster than a normal corporate organization and work at a high fidelity rate.
• Performance Variable: A highly lucrative, uncapped variable pay structure directly tied to profitable scaling and contribution margin.
• Agility & Autonomy: A fast‑paced, founder‑led environment in Bengaluru that lets you thrive without corporate bureaucracy. You have an in‑house content machine ready to execute your vision from day one.