Performance Marketing Executive Meta Ads | D2C Brands

Marktini Media; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Marktini Media, a growing performance marketing agency, is seeking a Performance Marketing Executive / Meta Ads Specialist with 3+ years of hands-on experience to independently manage end-to-end Meta Ads execution for D2C brands. You will plan, launch, optimize, and scale campaigns with a strong focus on jewellery and fashion e-commerce.

You will analyze metrics, test creatives, manage budgets, and deliver profitability while collaborating with creative teams and clients to drive measurable ROAS

Qualifications

• 3+ years hands-on Performance Marketing experience.
• 3+ years managing Meta/Facebook Ads.
• Experience with D2C and e-commerce brands.
• Experience managing and scaling meaningful ad budgets.
• Agency background preferred; jewellery/fashion brands preferred.
• Proven ROAS improvement, CAC reduction, and revenue growth.
• Strong campaign structure, creative testing, audience strategy.
• Ability to own client accounts from strategy to execution.
• Excellent analytical and communication skills.

Responsibilities

• Manage end-to-end Meta Ads execution for multiple D2C client accounts.
• Plan, build, launch, manage, optimize, and scale Facebook and Instagram campaigns.
• Develop performance strategies based on budgets, AOV, margins, CAC and ROAS targets.
• Handle prospecting, retargeting, catalogue, Advantage+ Shopping, and conversions.
• Test audiences, creatives, hooks, offers, and campaign structures.
• Monitor ROAS, CAC/CPA, CTR, CPM, CPC, conversion rate, and revenue.
• Identify winning campaigns and scale them profitably.
• Diagnose underperformers with data-backed solutions.
• Collaborate with creative teams on performance-focused ads and briefs.
• Track performance using Meta Ads Manager, GA4, Shopify, Pixel, and API.
• Prepare client reports and actionable insights; take ownership of growth targets.

Skills

Performance Marketing

Meta Ads

D2C/ecommerce experience

Budget management

Analytics & problem solving

Client management

Campaign structure & testing

Ownership & accountability

Education

Bachelor's Degree

Tools

Meta Ads Manager

GA4

Shopify

Meta Pixel

Conversion API

Job description

Performance Marketing Executive Meta Ads | D2C Brands

Company:Marktini Media

Industry:Digital Marketing / Performance Marketing Agency

About Marktini Media

Marktini Media is a growing performance marketing agency helping D2C brands scale through data-driven advertising, strong creative strategy, and disciplined campaign execution.

We are a small, focused, and highly accountable team with ambitious growth milestones ahead. We are looking for someone who can take ownership, work closely with growing brands, and consistently deliver measurable business results.

Role Overview

We are looking for an experiencedPerformance Marketing Executive / Meta Ads Specialist with 3+ years of hands-on experiencewho can independently manage end-to-end Meta Ads execution, with a strong focus on jewellery, fashion/clothing, and other D2C brands.

You will be responsible for everything from strategy and campaign setup to optimization, creative testing, scaling, reporting, and improving profitability.

Key Responsibilities

• Handle end-to-end Meta Ads execution for multiple D2C client accounts
• Plan, build, launch, manage, optimize, and scale Facebook and Instagram campaigns
• Develop performance strategies based on business goals, budgets, AOV, margins, CAC, and ROAS targets
• Manage prospecting, retargeting, catalogue, Advantage+ Shopping, and conversion campaigns
• Continuously test audiences, creatives, hooks, offers, formats, landing pages, and campaign structures
• Monitor and optimize ROAS, CAC/CPA, CTR, CPM, CPC, conversion rate, frequency, and revenue
• Identify winning campaigns and creatives and scale them profitably
• Diagnose underperforming campaigns and implement data-backed solutions
• Work closely with creative teams to develop performance-focused ads and briefs
• Manage advertising for jewellery, clothing/fashion, lifestyle, and other D2C brands
• Track performance through Meta Ads Manager, GA4, Shopify, Meta Pixel, Conversion API, and related tools
• Prepare reports and communicate insights and recommendations to clients
• Take complete ownership of assigned accounts and their growth targets
• Stay updated with Meta platform changes, attribution updates, advertising trends, and D2C growth strategies

Requirements

• 3+ years of hands-on Performance Marketing experience
• 3+ years of hands-on experience managing Meta/Facebook Ads
• Strong experience working with D2C and e-commerce brands
• Experience managing and scaling meaningful advertising budgets
• Previous experience in a digital/performance marketing agency is highly preferred
• Experience with jewellery and fashion/clothing brands is strongly preferred
• Proven track record of improving ROAS, reducing CAC, and scaling revenue
• Strong understanding of campaign structure, creative testing, audience strategy, retargeting, and scaling
• Ability to independently manage client accounts from strategy through execution
• Strong analytical and problem-solving skills
• Good understanding of e-commerce funnels and customer journeys
• Strong communication and client management skills
• Ability to manage multiple accounts in a fast-paced agency environment
• Strong ownership mindset and accountability for results

Qualification

Bachelor's Degree preferred. Practical experience and a proven performance marketing track record will be given strong consideration.

Ideal Candidate

You are someone who:

• Has 3+ years of real Meta Ads execution experience, not just campaign coordination
• Can confidently explain why a campaign is performing or underperforming
• Understands how to scale D2C brands while maintaining profitability
• Thinks in terms of revenue, ROAS, CAC, contribution margin, and business growth
• Understands the importance of creative strategy in Meta Ads
• Can work independently without constant supervision
• Enjoys testing, experimenting, and finding new growth opportunities
• Wants to grow with a small but ambitious agency team

Why Join Marktini Media

At Marktini Media, you will work in a small, capable, and growth-focused team where your contribution directly impacts client and agency growth.

You will get the opportunity to take real ownership, work closely with D2C founders and brands, test strategies quickly, and grow into a larger leadership role as the agency reaches new milestones.