Performance Marketing Team Leader - D2C

Get Me Rank - 360° Digital Marketing Agency; Dadri; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Get Me Rank is seeking an experienced Performance Marketing Team Leader to manage paid-media accounts, scale D2C brands profitably and lead a team of media buyers.

The ideal candidate combines hands-on Meta and Google Ads expertise with strong analytical thinking, creative strategy, team leadership and client communication to drive campaign profitability and client success.

Qualifications

• 4+ years of hands-on performance marketing experience.
• Proven ability to scale a D2C brand to ₹1Cr+ monthly revenue.
• Strong expertise in Meta Ads and Google Ads.
• Experience managing large monthly ad budgets.
• Experience mentoring media buyers and leading a team.
• Ability to tie campaign metrics to profitability.
• GA4, GTM, Meta Pixel, CAPI, and conversion tracking knowledge.

Responsibilities

• Manage and scale Meta Ads and Google Ads campaigns.
• Build full-funnel strategies for prospecting, retargeting and retention.
• Manage Search, Shopping, Performance Max and catalogue campaigns.
• Lead, mentor and review a team of 3–5 media buyers.
• Manage multiple client accounts and prioritise them based on performance, spending, risk and growth potential.
• Monitor ROAS, blended ROAS, CAC, AOV, conversion rate and contribution margin.
• Create structured testing plans for audiences, creatives, offers and landing pages.
• Analyse creative performance and provide clear briefs to designers, copywriters and video editors.
• Identify tracking and attribution gaps across Meta, Google Ads, GA4 and business data.
• Communicate strategies, performance updates and action plans directly to clients and founders.
• Take complete ownership of campaign performance and profitability.

Skills

Performance marketing

Meta Ads

Google Ads

Team leadership

Client communication

Analytics

GA4/GTM

Conversion tracking

Tools

GA4

GTM

Meta Pixel

CAPI

Job description

Get Me Rank is looking for an experienced Performance Marketing Team Leader to manage paid-media accounts, scale D2C brands profitably and lead a team of media buyers.

The ideal candidate should combine hands-on Meta and Google Ads expertise with strong analytical thinking, creative strategy, team leadership and client communication.

Key Responsibilities

• Manage and scale Meta Ads and Google Ads campaigns
• Build full-funnel strategies for prospecting, retargeting and retention
• Manage Search, Shopping, Performance Max and catalogue campaigns
• Lead, mentor and review a team of 3–5 media buyers
• Manage multiple client accounts and prioritise them based on performance, spending, risk and growth potential
• Monitor ROAS, blended ROAS, CAC, AOV, conversion rate and contribution margin
• Create structured testing plans for audiences, creatives, offers and landing pages
• Analyse creative performance and provide clear briefs to designers, copywriters and video editors
• Identify tracking and attribution gaps across Meta, Google Ads, GA4 and business data
• Communicate strategies, performance updates and action plans directly to clients and founders
• Take complete ownership of campaign performance and profitability

Required Skills and Experience

• 4+ years of hands-on performance-marketing experience
• Proven experience scaling a D2C brand to ₹1Cr+ monthly revenue
• Strong practical expertise in both Meta Ads and Google Ads
• Experience managing significant monthly advertising budgets
• Previous experience leading and mentoring media buyers
• Strong understanding of ROAS, CAC, AOV, gross margin, contribution margin and allowable CAC
• Practical knowledge of GA4, GTM, Meta Pixel, CAPI and conversion tracking
• Ability to connect campaign performance with overall business profitability
• Strong creative-testing and media-planning skills
• Excellent analytical, leadership and client-communication abilities
• Exact monthly advertising budgets managed
• Revenue, ROAS, CAC or CPA results achieved
• A D2C scaling case study with starting revenue, final revenue and timeline
• Team size and reporting structure previously managed
• A creative-testing strategy that improved performance
• A failed scaling decision and how it was corrected
• Experience communicating directly with clients or founders