Senior Manager - Online Marketing

Peoplegroup; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

People Interactive (I) Pvt. Ltd. is seeking an experienced Senior Manager for Online Marketing (Non Search) to drive display, affiliate and ad-network campaigns for Shaadi.com, Makaan.com and Fropper.com. You will lead a team, optimize ROI, and collaborate with cross-functional teams to scale online marketing at large scale.

The role emphasizes analytics-driven decision making, vendor management, and staying ahead of industry trends to meet ambitious growth targets across our brands.

Qualifications

• MBA/MCA/BTech/PG qualification
• 6–9 years of overall experience in online marketing
• 3–4 years in core online marketing at large scale
• Strong analytical and creative appreciation skills
• Excellent interpersonal skills and leadership
• Ability to influence internal and external stakeholders

Responsibilities

• Lead online marketing (non-search) strategy and operations and deliver performance goals.
• Improve volume, cost and ROI metrics continuously.
• Develop and leverage agency and publisher relationships to improve metrics.
• Analytics-based optimization across positions, sizes, creatives, propositions.
• Collaborate with creative, product, technology and marketing teams to improve service/performance.
• Track industry trends and adopt best practices to achieve goals.

Skills

Analytical thinking

Team leadership

Digital marketing

Stakeholder management

Campaign optimization

Education

MBA / MCA / BTech / PG

Tools

Display networks

Affiliate networks

Ad-serving platforms

Job description

Sr. VP – Customer Acquisition & Operations

Title

Senior Manager, Online Marketing (Non Search)

Role

People Interactive (I) Pvt. Ltd. is a leading multi-brand consumer internet company with several successful global businesses to its credit. A part of People Group, the company has revolutionized the internet and new media industry inIndiawith brands such as Shaadi.com, Makaan.com and Fropper.com.

We are seeking an experienced online marketing professional to drive non-search online marketing for the company and its brands including Shaadi.com, Makaan.com and Fropper.com.

Specific areas of work include but not limited to:

• Display
• Affiliates
• Ad-networks

Responsibilities

• Lead online marketing (non-search) strategy and operations and deliver channel and online marketing performance goals set by the leadership team.
• Constantly improve the volume, cost and ROI metrics.
• Develop, manage and leverage agency and publisher relationships to constantly improve the volume, cost and ROI metrics.
• Strong analytics based optimization across positions, sizes, creatives, propositions
• Work closely with different internal teams such as creative, product, technology and other marketing teams to share knowledge and improve existing service / performance levels.
• Keep track of industry trends and follow best practices to achieve business performance goals.

Requirements

• MBA/MCA/BTech/Other PG qualification
• 6 to 9 years of overall experience, at least 3 to 4 years of which should have been in core online marketing at a large scale.
• Must have excellent interpersonal, analytical and creative appreciation skills.
• Must have a strong understanding of marketing concepts and digital marketing domain.
• Ability to manage, mentor, lead and motivate a team of online marketing professionals.
• Ability to influence internal and external stakeholders

Good to have

• Ability to anticipate risks and devise contingencies to manage them.