Head - Marketing

Inframantra; Gurugram District; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Inframantra in Gurugram seeks a senior digital marketing leader to spearhead strategy, customer acquisition and brand building across channels. You will oversee content, social media campaigns, portal management, and emerging technologies, driving data‑driven optimization and ROI.

This role requires 12–15 years of experience with 6+ years in leadership; excellent communication and collaboration to drive cross‑functional success.

Qualifications

• Min. 12 - 15 Yrs. of overall experience with 6+ years in a leadership role focusing on digital marketing.
• Proven track record of successful online lead generation, social media campaigns & brand building.
• Strong analytical skills and proficiency in data‑driven decision‑making.
• Excellent communication, leadership, and collaboration abilities.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Identify market trends, competitor activities, and opportunities for strategic positioning.
• Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).
• Optimize user journeys and conversion funnels to maximize lead conversion.
• Provide hands‑on leadership towards design & implementation of META, Google, LinkedIn & YouTube campaigns.
• Analyze data and key performance indicators to measure the success of digital marketing efforts.
• Continuously optimize campaigns based on performance insights.
• Develop and execute a content strategy that showcases the Company’s expertise.
• Create engaging and informative content for various digital channels.
• Develop and implement social media campaigns to engage the target audience leading to a steady growth in users/ followers & views.
• Leverage social platforms for customer interaction.
• Oversee the acquisition of high‑quality leads through online portals, manage vendor relationships and ensure efficient transaction processes.
• Optimize portal lead acquisition and conversion, through data analysis and collaboration with Sales Function.
• Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition.
• Co‑ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives.
• Build and maintain a strong online brand presence for the Company.
• Develop and implement brand awareness campaigns through various digital channels.
• Stay abreast with emerging technologies and digital marketing trends.
• Identify and integrate innovative tools and platforms to enhance marketing effectiveness.
• Ensure improvement across all website metrics.
• Continuous creation of fresh content towards improving SEO rankings.

Skills

Leadership

Digital marketing

Content strategy

Social media management

Data analytics

Lead generation

SEO

Brand building

Tools

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Google Analytics

Job description

Role & responsibilities

1. Strategy

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Identify market trends, competitor activities, and opportunities for strategic positioning.

2. Customer Acquisition

• Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).
• Optimize user journeys and conversion funnels to maximize lead conversion.
• Provide hands‑on leadership towards design & implementation of META, Google, LinkedIn & YouTube campaigns.

3. Data Analysis and Optimization

• Analyze data and key performance indicators to measure the success of digital marketing efforts.
• Continuously optimize campaigns based on performance insights.

4. Content Strategy

• Develop and execute a content strategy that showcases the Company’s expertise.
• Create engaging and informative content for various digital channels.

5. Social Media Management

• Develop and implement social media campaigns to engage the target audience leading to a steady growth in users/ followers & views.
• Leverage social platforms for customer interaction.

6. Portal Management

• Oversee the acquisition of high‑quality leads through online portals, manage vendor relationships and ensure efficient transaction processes.
• Optimize portal lead acquisition and conversion, through data analysis and collaboration with Sales Function.

7. BTL Activities

• Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition.
• Co‑ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives.

8. Brand Building

• Build and maintain a strong online brand presence for the Company.
• Develop and implement brand awareness campaigns through various digital channels.

9. Emerging Technologies

• Stay abreast with emerging technologies and digital marketing trends.
• Identify and integrate innovative tools and platforms to enhance marketing effectiveness.

10. Management of Inframantras website & SEO

• Ensure improvement across all website metrics.
• Continuous creation of fresh content towards improving SEO rankings.

Preferred candidate profile

• Min. 12 - 15 Yrs. of overall experience with 6+ years in a leadership role focusing on digital marketing.
• Proven track record of successful online lead generation, social media campaigns & brand building.
• Strong analytical skills and proficiency in data‑driven decision‑making.
• Excellent communication, leadership, and collaboration abilities.