Assistant Vice President (Digital Marketing) – Mumbai

Abreast Global; Mumbai; On-site; INR 3,200,000 - 4,200,000; Full time

Job summary

Abreast Global is seeking an Assistant Vice President - Digital Marketing to lead performance marketing, social media, and website management from Mumbai. The role requires strategic oversight and hands-on execution across channels to achieve business goals.

You will collaborate with multiple teams and vendor partners to drive integrated campaigns with measurable ROI. The ideal candidate holds an MBA in Marketing with a track record of 10+ years, strong analytical skills, and proficiency in

Qualifications

• MBA in Marketing with 10+ years leading digital marketing campaigns.
• Proven ability to drive performance across SEO/SEM, social media, and website management.
• Strong analytical mindset with experience using analytics tools to optimize ROI.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns and measure ROI.
• Develop and implement social media strategies and content across platforms.
• Oversee website design, content, and UX to improve user journeys and conversions.
• Collaborate with internal teams and agencies to align marketing with business goals.
• Analyze market trends and competitors to keep campaigns ahead.

Skills

Creative thinking

Analytical skills

Google Analytics

Performance marketing

Social media marketing

Website optimization

Campaign management

HTML/CSS basics

Education

MBA in Marketing

Tools

Google Ads

Mailchimp

HubSpot

Facebook Ads Manager

Job description

Role Description

This is a full-time, on-site role for an Assistant Vice President - Digital Marketing located in Mumbai for a leading Asset & Wealth Management Company. The Assistant Vice President will lead the company’s digital marketing strategy with a primary focus on performance marketing, social media marketing, and website management. The role also requires a broad understanding of other marketing activities to ensure integrated, effective campaigns that achieve business goals.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize all performance marketing campaigns, including SEO/SEM, marketing database, email, and display advertising.
• Measure and report campaign performance against ROI and KPIs.
• Identify trends and insights to optimize spend and performance.
• Conduct experiments and conversion tests to improve campaign effectiveness.

Social Media Marketing

• Develop and implement social media strategies to build brand presence and raise awareness.
• Design, build, and maintain the company’s social media profiles and daily messaging.
• Create engaging written, graphic, and video content tailored for social platforms.
• Monitor, analyze, and report on social media performance, adjusting strategies as needed.

Website Management

• Oversee the design, content, and usability of the company website to enhance user experience.
• Collaborate with internal teams to create and optimize landing pages.
• Use analytics tools to evaluate and improve website performance and customer journeys.

Collaboration & Integration

• Work closely with internal teams and group companies to align digital marketing initiatives with broader business objectives.
• Manage relationships with agencies and vendor partners to execute campaigns effectively.
• Collect and evaluate customer feedback to inform digital strategies.

Market & Competitor Analysis

• Evaluate competitor digital marketing strategies and develop plans to maintain a competitive edge.
• Stay updated on emerging technologies and digital marketing trends, providing thought leadership for adoption where appropriate.

General Marketing Knowledge

• Maintain an overall understanding of other marketing activities to ensure cohesive and integrated marketing efforts.
• Support the execution of broader marketing campaigns and initiatives as needed.

Skills & Qualifications

• Highly creative with experience in identifying target audiences and devising engaging digital campaigns.
• Strong analytical skills and data-driven thinking.
• Proficiency in analytics tools
• Google Analytics is the most widely used platform for tracking website traffic, user behavior, and conversion rates. Proficiency here means being able to:
  • Set up tracking codes and goals.
  • Analyze visitor demographics, sources, and engagement patterns.
  • Generate reports on website performance, such as bounce rates, session durations, and conversion funnels.
  • Use insights to recommend improvements for user experience and marketing ROI.
• Performance Marketing Tools- These include platforms and software used to manage and optimize paid marketing campaigns, such as:
  • SEO/SEM tools (e.g., Google Ads): For keyword research, ad management, and search engine optimization.
  • Email marketing platforms (e.g., Mailchimp, HubSpot):For designing, sending, and analyzing email campaigns.
  • Display advertising tools (e.g., Google Display Network, Facebook Ads Manager):For creating and tracking banner ads and retargeting campaigns.
  • Marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud):For automating repetitive tasks and personalizing user journeys.
  • Set up, monitor, and optimize campaigns across these platforms.
  • Interpret data and metrics to improve campaign effectiveness.
  • Make data-driven decisions to maximize ROI and achieve business goals.
• Excellent written and verbal communication skills, including creative writing.
• Up-to-date with the latest trends and best practices in online marketing.
• Working knowledge of HTML, CSS, and JavaScript is preferred.

Educational Qualification

• A Regular MBA in Marketing from a reputed institution.
• 10 years of demonstrable experience in leading and managing digital marketing campaigns, especially in performance marketing, social media, and website management.