Sr. Digital Marketing Specialist SRS INFOTECH

Earn Modes; India; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Earn Modes in India seeks a results-driven Digital Marketing Manager to lead and optimize campaigns for international clients. You will design PPC/SEO strategies, manage annual ad budgets of 2–3 crores, and drive brand awareness and lead generation across web and social platforms.

The role requires analyzing performance metrics daily, setting up campaigns, coordinating content and email marketing, and reporting insights to senior leadership.

Qualifications

• A self-motivated and result-oriented professional with detail orientation.
• Mandatory experience handling an annual budget of 2 to 3 crores.
• Capable of managing PPC campaigns for international clients and using web/mobile analytics tools.
• Develop, implement and manage marketing campaigns to promote the company’s products and services.
• Expertise in increasing brand awareness and generating leads.
• Five years of professional experience in managing campaign performance.
• Strong analytical, organizational, and project management skills.

Responsibilities

• Create digital marketing campaigns and monitor their progress.
• Optimize campaigns using CPC, CPI, CPA, CTR, CPM based on performance.
• Check daily, weekly, and monthly campaign performance reports.
• Manage the organization’s website traffic and internal reporting.
• Coordinate SMS, email, and social media marketing efforts.
• Develop content for webpages, posts, emails, videos, podcasts, and audio.
• Arrange guest posts, webinars, and optimize landing pages.
• Identify new digital marketing trends and strengthen brand positioning.
• Execute social media strategies to improve KPIs and engagement.
• Plan contextual marketing campaigns and manage media buying within budget.
• Apply A/B and multivariate testing concepts.

Skills

Digital Marketing

Campaign management

PPC management

Analytics & reporting

Content optimization

Budget management

Communication

Tools

Google Analytics

A/B testing tools

Automation software

Job description

Job Description

Responsibilities

• Report to directly Sr. Manager or CEO create digital marketing campaigns and monitor their progress.
• Optimize the campaigns with CPC, CPI, CPA, CTR, CPM after analyzing their performance. Set up ad groups and keywords.
• Checking daily, weekly, and monthly performance report of campaigns for key metrics.
• Manage the organization’s website: track website traffic flow regularly and provide internal reports.
• Creating SMS, GIFs for a campaign and integrating email-based marketing campaigns.
• Do the required optimization of content for the webpage and social media platforms such as Facebook, Instagram, Twitter, Google Plus, LinkedIn, etc.
• Fixing up errors in the online content of the website, posts, emails, and other marketing collateral.
• Editing and posting articles, website content, content for videos, podcasts, and audio.
• Arrange guest posts, webinars, and webcasts on a regular basis. Optimize landing pages according to the requirement.
• Identify new digital marketing trends and strengthen brand positioning. Perform search engine optimisation for the website pages.
• Sketching and execution of the company’s products and services in the digital space.
• Execution of social media efforts to improve likes, shares, KPIs, tweets, etc.
• Create campaigns for contextual marketing and manage media buying campaigns within timeline and budget.
• Candidate should be familiar with the concept of A/B and multivariate testing.

Qualifications

• A self‑motivated and result‑oriented person with the ability to work in detail. Excellent verbal and written communication skills. Must be able to translate thoughts into creative and result‑oriented campaigns.
• Mandatory experience handling an annual budget of 2 to 3 crores.
• Should be able to handle PPC campaigns for international clients and must understand mobile and web analytical tools, marketing performance tracking, and automation software.
• Develop, implement, and manage marketing campaigns that promote the products and services of the company.
• Expertise in enhancing brand awareness and acquiring leads.
• Five years of professional experience in managing campaign performance.
• Possess an analytical, organizational, and project management skill set.