Senior Manager - Brand Marketing

People Group; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

People Group, Mumbai-based, seeks a Senior Manager Brand Marketing to lead the brand narrative for Shaadi.com and drive premium matchmaking campaigns. You will oversee 360 campaigns spanning TV, digital, OOH and influencer channels, shaping a compelling premium brand story while pushing performance metrics and growth.

This role demands creative flair balanced with analytic rigor and cross-functional leadership.

Qualifications

• 4-7 years of Brand Marketing experience in consumer tech, internet or premium consumer brands
• Proven experience owning 360 integrated campaigns
• Strong ability to manage creative and media agencies and collaborate cross-functionally

Responsibilities

• Build breakthrough 360 campaigns across TV, Digital, OOH, influencers and more
• Shape the Shaadi.com brand story and premium matchmaking positioning
• Drive awareness, consideration, SOV, SOE, engagement and customer acquisition
• Create campaigns that move business and deliver measurable impact
• Partner with Creative, Media, Product, Digital, Sales and Growth teams
• Deep-dive into segment-level campaign performance and consumer insights
• Pitch big ideas, run pilots, test fast and learn faster

Skills

Brand Marketing

360 campaigns

Creative + Media Agency mgmt

Data-driven thinking

Storytelling

Mass & premium branding

Job description

We're looking for a Senior Manager Brand Marketing who can make India fall in love with our brands all over again one bold campaign at a time.

What you'll own

• Build breakthrough 360 campaigns across TV, Digital, OOH, Influencers & more
• Shape the brand story for Shaadi.com, taking premium matchmaking to a whole new level
• Drive awareness, consideration, SOV, SOE, engagement & customer acquisition
• Create campaigns that don't just get noticed they move business
• Partner with Creative, Media, Product, Digital, Sales & Growth teams
• Deep-dive into segment-level campaign performance and consumer insights
• Pitch big ideas, run pilots, test fast and learn faster

What we're looking for

• 4-7 years of Brand Marketing experience - Consumer Tech / Internet / Premium Consumer Brands preferred
• Proven experience owning 360 integrated campaigns
• Strong Creative + Media Agency management experience
• A sharp combination of creative instinct + data-driven thinking
• Storytelling skills that can turn consumer insights into culture-worthy campaigns
• Someone who can think mass brand + premium brand at the same time

Why this role?

• Work on one of India's most iconic consumer internet brands
• Help shape the next chapter of premium matchmaking with Shaadi
• Creative freedom to build campaigns people remember
• High ownership, visible impact & room to experiment
• Fast-paced environment where great ideas can move.

If you believe the next big love story isn't just about finding the right person - but creating the right experience, this stage is yours.

Come build the next generation of matchmaking with Shaadi.com. Role & responsibilities