Manager - Digital Marketing

Crimson Interactive Pvt. Ltd; Mumbai Suburban; On-site; INR 600,000 - 900,000; Full time

Job summary

A language solutions provider based in Mumbai is looking for a Digital Marketing Manager. The role involves generating revenue, managing digital marketing campaigns, and collaborating on website design. Candidates should have proven digital marketing experience, preferably an MBA, and strong SEO knowledge. Excellent communication and analytical skills are essential. This position is based in Goregaon, Mumbai.

Qualifications

• Proven experience in Digital Marketing.
• Sound knowledge and hands-on experience in SEO.
• Excellent analytical skills.

Responsibilities

• Generate revenue and achieve growth targets.
• Manage digital marketing campaigns.
• Evaluate and finalize design-related tasks.

Skills

Online Marketing

Digital Marketing

SEO

PPC

Web Management

Internet Marketing

HTML

Team Management

Education

MBA from a reputed institute

Tools

MS Office

HTML

JavaScript

CSS

Job description

About the Company

Crimson Interactive is a pioneer in the field of language solutions as a provider and trendsetter in Editing & Publishing, Translation, and Transcription. We provide language solutions to over 2 million authors from 125 countries across our three brands – Enago, Ulatus & Voxtab.

We are headquartered in Mumbai and have global offices in New York, New Jersey, Beijing, Seoul & Tokyo. Our client list includes Netflix, Sony, Toyota, MIT, Capgemini, Guinness World Records, Hitachi, and Fujitsu.

Key Responsibilities

• Responsible for generating revenue and achieving growth targets.
• Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities.
• Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
• Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
• Regular usability checks for English and other language websites for maximum localization impact.
• Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums.
• Work in collaboration with designers to improvise on the existing website's design and develop new websites, revamp online marketing material, and email marketing campaigns.
• Evaluate and finalize all design-related tasks.

Key Skills

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites / Key Characteristics and Skills Required

• Proven experience in Digital Marketing.
• MBA from a reputed institute (preferred).
• Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.
• Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.
• Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
• Practical knowledge of SEO and PPC of online marketing industry.
• Proven experience in stakeholder management.
• Excellent verbal and written communication skills.
• Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.
• Knowledge of HTML, JavaScript, CSS (added advantage).
• Ability to ideate and engage existing clients and prospective clients through email marketing.

Department: Digital Marketing

Job Location: Goregaon (west), Mumbai