Senior Manager - Digital Marketing

Modern Spaaces Limited; Karnataka; Sur place; INR 2 500 000 - 3 500 000; Plein temps

Résumé du poste

Modern Spaaces Limited in Karnataka is seeking a seasoned Performance Marketing professional to manage and scale digital lead-generation campaigns across Meta, Google, and other paid channels for our real estate projects.

You will optimize campaigns, analyze funnels from leads to bookings, coordinate with CRM and sales, and deliver actionable insights. 8+ years of experience and strong analytics are required.

Qualifications

• 8+ years of experience in performance marketing.
• Hands-on with Meta Ads and Google Ads.
• Strong knowledge of lead-generation campaigns and conversion tracking.
• Familiarity with analytics tools and UTM parameters.
• Experience in real estate marketing preferred.

Responsabilités

• Plan, manage and optimize campaigns across Meta, Google and other paid channels to drive leads.
• Manage budgets, targeting, creatives and strategy by project.
• Track CPL, lead quality and site visits to improve performance.
• Monitor campaigns, optimize audiences, creatives and budgets; run A/B tests to boost conversions.
• Track leads through the funnel to qualified leads and bookings with Pre-Sales and Sales.
• Ensure accurate CRM capture with source, campaign and UTM attribution; resolve tracking issues.
• Track spend, CPL, conversion rates and project performance; share actionable insights with management and stakeholders.
• Coordinate with creative teams for ads and landing pages; improve lead forms and landing-page conversions.
• Coordinate with platforms, portals and tech partners for optimal performance.

Connaissances

Performance marketing

Lead generation

Meta Ads

Google Ads

Google Analytics

GTM

Conversion optimization

CRM & attribution

A/B testing

Campaign budgeting

Outils

Meta Ads

Google Ads

Google Analytics

GTM

Pixels

CRM systems

Description du poste

We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
• Manage project-wise budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.

2. Campaign Optimization

• Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
• Run A/B tests and identify opportunities to improve conversions.

3. Lead Quality & Funnel Analysis

• Track performance from leads to qualified leads, site visits and bookings.
• Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

4. CRM & Tracking

• Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
• Coordinate on tracking, integrations and lead-flow issues.

5. Analytics & Reporting

• Track key metrics including spend, CPL, conversion rates and project-wise performance.
• Prepare regular reports and share actionable insights with management.

6. Creative & Landing Page Coordination

• Coordinate with creative teams for ads, videos, messaging and landing pages.
• Improve lead forms and landing-page conversion performance.

7. Vendor & Platform Coordination

• Coordinate with advertising platforms, portals and technology partners as required.
• Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements

• 8+ years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
• Strong analytical skills with the ability to interpret campaign and funnel data
• Understanding of CRM and lead-management processes.
• Experience in real estate performance marketing will be preferred.
• Strong coordination and communication skills.