Performance Marketing Manager – RE

Huvo AI; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Huvo AI in Gurugram is seeking a Performance Marketing Manager to spearhead digital lead generation for real estate projects. The successful candidate will execute and optimize campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn, focusing on generating qualified leads for residential and commercial ventures.

With a requirement for 4–8 years of performance marketing experience, the role demands a deep understanding of campaign performance metrics and a hands-on approach to digital advertising. Familiarity with the local Gurugram market is an added advantage.

Qualifications

• 4–8 years in digital/performance marketing, with 2+ years in real estate marketing.
• Proven experience in campaign optimization and lead generation.

Responsibilities

• Plan, execute, and optimize campaigns across multiple platforms.
• Drive qualified leads for residential and commercial projects.
• Manage remarketing and audience targeting efforts.

Skills

Google Ads

Meta Ads

Lead generation

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Location: Gurugram

Employment Type: Full-time, In-office

Job Title: Performance Marketing Manager – Real Estate

Industry: Real Estate / PropTech

About the Role

We are looking for a Performance Marketing Manager to drive digital lead generation for real estate projects. This role will own campaign execution, funnel optimization, landing page performance, retargeting, and reporting across paid channels. The ideal candidate should have hands‑on experience in Google Ads, Meta Ads, CRM coordination, and conversion-focused marketing, with a strong understanding of lead quality and site visit generation.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn where relevant.
• Drive qualified leads for residential and/or commercial real estate projects.
• Improve key metrics such as CPL, conversion rate, lead quality, and ROI.
• Manage audience targeting, remarketing, budgets, and campaign structure.
• Work on landing pages, lead forms, microsites, and portal listings to improve conversions.
• Coordinate with sales teams to track lead quality, follow-up, and site visit outcomes.
• Run WhatsApp, email, and SMS remarketing/nurture campaigns.
• Monitor performance through Google Analytics, Meta Ads Manager, CRM tools, and regular reporting.
• Track competitor activity and identify new growth opportunities.

Required Skills

• Strong hands‑on experience with Google Ads and Meta Ads.
• Good understanding of lead funnels, campaign optimization, and performance metrics.
• Experience in real estate lead generation.
• Familiarity with landing page optimization, remarketing, and CRM workflows.
• Strong analytical and communication skills.

Preferred Experience

• 4–8 years in digital/performance marketing.
• 2+ years in real estate marketing.
• Experience with developers, brokerage firms, or PropTech companies.
• Familiarity with the Gurugram / NCR market is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Certifications in Google Ads, Meta Ads, or Analytics are a plus.

Key Performance Indicators

• Cost per Lead (CPL)
• Qualified Lead Volume
• Lead-to-Site-Visit Conversion
• Campaign ROI
• Landing Page Conversion Rate