Performance Marketing Specialist

Keka Inc.; Maharashtra; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Keka Inc. in Maharashtra, India is seeking a Performance Marketing professional to drive digital acquisition with emphasis on lead generation, conversions, and ROI.

The role requires hands-on work with paid media platforms and collaboration with sales and business teams. You will plan and optimize campaigns across Google Ads, Meta Ads, and other platforms, manage budgets, and track metrics like CPL, CPA, ROAS.

Qualifications

• 3–4 years hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage.

Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Skills

Lead generation

Campaign management

ROI optimization

Paid media

Google Ads

Meta Ads

GA4

GTM

Meta Pixel

Excel / Google Sheets

Tools

Google Ads

Meta Ads

GA4

GTM

Meta Pixel

Conversion tracking

Job description

About the Role

We are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data-driven, hands-on with paid media platforms, and comfortable working with creative, sales and business teams.

Key Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Key Skills & Experience

• 3–4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage.

Ideal Candidate

A hands-on, data-driven and growth-oriented marketer who takes ownership of campaign performance and understands the link between marketing spend, lead quality, conversions and revenue.