Performance Marketing Specialist

HR Yaar; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

HR Yaar in Mumbai is seeking a data-driven marketing professional to drive digital lead generation for an ultra-luxury real estate portfolio. You will manage paid campaigns across Google Ads, Meta, LinkedIn, YouTube and other channels, balancing lead quality with cost efficiency.

Collaborate with the sales team and external agencies to optimise campaigns, track funnel metrics, and deliver actionable insights that maximise ROI.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 4–8 years of hands-on performance marketing experience.
• Experience with real estate developers or managing real estate clients preferred.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Understanding of lead attribution and sales funnel optimization.
• Experience coordinating external performance marketing agencies.

Responsibilities

• Plan, execute, monitor, and optimise digital campaigns across Google Ads, Meta, LinkedIn, YouTube.
• Manage campaign budgets to meet lead-generation and cost-per-lead targets.
• Analyse campaign performance and optimise lead quality and ROI.
• Develop reports and dashboards tracking marketing and sales funnel metrics.
• Coordinate with external agencies to ensure high-quality execution.
• Collaborate with Sales, Creative, and CRM teams to improve customer journeys.

Skills

Performance marketing

Agency management

Analytics

Lead generation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics GA4

CRM platforms

Job description

About the Role

We are looking for a data-driven and execution-focused candidate to drive digital lead generation for an ultra-luxury real estate portfolio. The ideal candidate should have hands-on experience managing paid digital campaigns, preferably within a real estate developer or a digital marketing agency handling real estate clients. This role requires someone who can bridge the gap between marketing and sales by understanding lead quality, campaign performance, and customer acquisition metrics. The candidate will work closely with the internal sales team and external agencies to optimise campaigns, improve lead conversion, and maximise return on marketing investments.

Key Responsibilities

Performance Marketing

• Plan, execute, monitor, and optimise digital performance marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.


• Manage campaign budgets and ensure optimal allocation to meet lead-generation and cost-per-lead targets.


• Continuously monitor campaign performance and implement data-driven optimisations to improve lead quality and campaign ROI.


• Conduct A/B testing of creatives, landing pages, audiences, and campaign strategies to improve performance.


• Work closely with the sales team to understand lead quality, customer profiles, conversion trends, and campaign effectiveness.


• Analyse the complete lead funnel from lead generation to site visits, bookings, and sales to identify optimisation opportunities.


• Establish regular feedback loops with sales teams to refine audience targeting and campaign strategies.


• Develop reports and dashboards tracking key marketing and sales funnel metrics.

Agency Management

• Coordinate with external digital marketing agencies to ensure timely and high-quality campaign execution.


• Review campaign strategies, media plans, creatives, audience targeting, and performance reports.


• Ensure agencies adhere to defined budgets, timelines, and brand guidelines.


• Challenge agency recommendations where required and proactively identify opportunities for improvement.

Analytics & Reporting

• Track and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, CRM platforms, and other marketing analytics tools.


• Prepare regular performance reports highlighting campaign insights, lead quality, conversion rates, and ROI.


• Recommend actionable improvements based on data and market trends.

Cross-functional Collaboration

• Partner with creative, branding, content, and technology teams to develop high-performing campaign assets and landing pages.


• Work with CRM and marketing automation teams to improve lead nurturing and customer journeys.


• Stay updated on digital marketing trends, platform updates, and best practices relevant to luxury real estate.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline.


• 4–8 years of hands-on experience in performance marketing.


• Experience working with a real estate developer or a digital marketing agency managing real estate clients is strongly preferred.


• Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), and CRM platforms.


• Good understanding of lead attribution, conversion tracking, marketing analytics, and sales funnel optimisation.


• Experience working closely with sales teams to evaluate lead quality and improve campaign effectiveness.


• Proven ability to manage and coordinate external performance marketing agencies.


• Strong analytical mindset with the ability to interpret data and translate insights into action.


• Excellent communication, stakeholder management, and project coordination skills.