Performance Marketing Assistant Manager

Ceyone; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Ceyone is seeking a highly skilled Performance Marketing Assistant Manager to plan, execute, and optimize digital campaigns across Google Ads, Meta Ads, and other paid media platforms. The role is hands-on with analytics and tracking tools, translating insights into actions that improve ROI, lead quality, and business growth.

You will develop campaigns, monitor budgets, build dashboards, and collaborate with content, product, and sales teams to ensure cohesive messaging and high-converting

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Analytics or related field.
• 3–5 years of hands-on experience in performance/digital marketing managing paid campaigns on Google and Meta.
• Strong analytical mindset to read data, spot trends, and act quickly.
• Proficiency in Google Ads, Meta Ads Manager, GA4, Tag Manager and basic tracking concepts.
• Experience with lead-gen funnels (real estate/high-value categories preferred).
• Ability to own KPIs in a fast-paced, results-driven environment.

Responsibilities

• Plan, launch, and manage performance campaigns across Google, Meta, and other platforms.
• Continuously optimize with audience refinement, bidding strategies, creative testing, and funnel improvements.
• Set up conversion tracking, pixels, UTMs, and measurement for accurate attribution.
• Design and run A/B tests and present actionable recommendations.
• Build dashboards and reports to share weekly and monthly results with stakeholders.
• Collaborate with content, design, product, and sales teams to align messaging and landing pages.

Skills

Analytical mindset

KPIs ownership

Fast-paced environment

Education

Bachelor’s/Master’s degree in Marketing, Business, Analytics

Tools

Google Ads

Meta Ads Manager

Google Analytics/GA4

Tag Manager

Bing Ads

Job description

We are seeking a highly skilled anddata-driven Performance Marketing Assistant Manager to plan, execute, andoptimize digital campaigns across channels such as Google Ads, Meta Ads, andother paid media platforms. The ideal candidate will be hands‑on withperformance marketing, comfortable working with analytics and tracking tools,and capable of translating insights into actions that improve ROI, leadquality, and overall business growth.

KeyResponsibilities

1.Campaign Development & Optimization

• Plan, launch, and manageperformance campaigns across Google, Meta, and other relevant platforms toachieve CPL/CPA and ROI targets.
• Continuously optimize campaignsthrough audience refinement, bidding strategies, creative testing, and funnelimprovements.
• Set up and maintain conversiontracking, pixels, UTMs, and goal measurement to ensure accurate performanceattribution.
• Design and run A/B tests (adcopies, audiences, landing pages) and present findings with clearrecommendations.

2.DataAnalytics & Reporting

• Collect, organize, and analyzecampaign-level and channel-level data to identify trends, gaps, and growthopportunities.
• Build and maintain performancedashboards/reports to share weekly and monthly results with stakeholders.
• Track and report on key metricssuch as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offsusing tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.
• Translate data into actionableinsights to improve efficiency and scale.

3.Budget & Performance Management

• Assist in planning anddistributing monthly/quarterly digital marketing budgets across channels basedon goals and historical performance.
• Monitor daily spends to ensurealignment with budgets and pacing plans.
• Recommend reallocationofbudgets across campaigns/channels to maximize business outcomes.

4.Competition & Industry Monitoring

• Conduct regular competitor andkeyword/ad creative benchmarking to identify whitespace and new opportunities.
• Stay current on platformupdates, new ad formats, targeting capabilities, and industry best practices inperformance marketing.
• Share learnings and POVs withthe wider marketing team for continuous improvement.

5.Cross-Functional Collaboration

• Work closely with content,design, product, and sales teams to ensure ad messaging, landing pages, andlead flows are aligned.
• Provide feedbackon landing page performance and partner with teams to improve conversion rates.

Requirements

Qualifications& Skills:

• Bachelor’s/Master’s degree inMarketing, Business, Analytics, or a related field.
• 3–5 years of hands-onexperience in performance/digital marketing managing paid campaigns acrossGoogle and Meta; exposure to programmatic/Bing is a plus.
• Strong analytical mindset withthe ability to read data, spot trends, and make decisions quickly.
• Proficiency in Google Ads, MetaAds Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.
• Experience with lead-genfunnels (preferred for real estate/high-value categories).
• Ability to work in a fast-paced, results-oriented environment with ownership of KPIs.