Senior Manager - Performance Marketing

Nestaway; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Nestaway is seeking a results-driven Performance Marketing professional to lead and scale our digital acquisition strategies for the real estate tech space. You will design data-driven campaigns across Google Ads, Meta, LinkedIn, and emerging channels to drive customer growth.

You will analyze performance, run A/B tests, and collaborate with product and sales teams to align initiatives with business goals. 5–7 years in performance marketing with real estate tech exposure is preferred.

Qualifications

• 5–7 years of hands-on performance marketing experience, with at least 2 years in real estate tech or a similar industry.
• Proven success managing high-budget digital campaigns and driving measurable business results.
• Expertise with Google Ads, Meta Ads Manager, LinkedIn Ads and programmatic platforms; strong analytics skills.

Responsibilities

• Design and implement data-driven performance marketing strategies to drive customer acquisition and engagement.
• Plan, execute, and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and emerging digital channels.
• Monitor campaign performance daily to meet KPIs including ROI, CPL, and CAC; run A/B tests.
• Analyze campaign data to identify trends and inform strategy refinement; prepare stakeholder reports.
• Collaborate with product and sales teams to align marketing initiatives with business goals.

Skills

Analytical mindset

Data analysis

A/B testing

Campaign optimization

Stakeholder communication

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Programmatic platforms

Job description

We are seeking a results-driven and innovative Performance Marketing professional to lead and scale our digital acquisition strategies. This role is integral to achieving our ambitious growth targets by executing high-impact campaigns tailored to the unique needs of the real estate tech sector. The ideal candidate combines analytical expertise, creative thinking, and a deep understanding of consumer behavior to optimize campaign performance across multiple channels.

Key Responsibilities:

Performance Marketing Strategy:

• Design and implement data-driven performance marketing strategies to drive customer acquisition and engagement.
• Plan, execute, and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and emerging digital channels.
• Monitor campaign performance daily to meet and exceed KPIs, including ROI, CPL, and CAC.
• Execute A/B tests for creatives, landing pages, and ad placements to maximize effectiveness.
• Use advanced tools and techniques like programmatic advertising and retargeting to boost conversions.Data Analysis & Insights:
• Analyze campaign data to identify trends, generate actionable insights, and inform strategy refinement.
• Create detailed performance reports for stakeholders, offering insights into channel performance and recommendations for improvement.
• Leverage analytics tools like Google Analytics, Data Studio, and CRM platforms for tracking and reporting.Market and Audience Understanding:
• Stay updated on consumer behavior trends in the real estate sector to tailor campaigns effectively.
• Collaborate with product and sales teams to align marketing initiatives with business goals.Innovation and Trends:
• Keep abreast of the latest developments in digital marketing, tools, and technologies.
• Experiment with new formats, channels, and strategies to drive competitive advantage.Collaboration and Stakeholder Management:
• Work closely with creative teams to develop compelling ad content and visuals.
• Partner with external agencies to ensure seamless campaign execution and performance alignment.

Requirements:

Experience:

• 5-7 years of hands-on performance marketing experience, with at least 2 years in a real estate tech or similar industry.
• Proven success managing high-budget digital campaigns and driving measurable business results.
• Expertise in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
• Proficiency with analytics platforms such as Google Analytics, Data Studio, and attribution tools.
• Strong understanding of digital acquisition funnels and customer journeys in real estate.
• Analytical mindset with a knack for turning complex data into actionable insights.
• Excellent communication and presentation skills to effectively share insights with stakeholders.
• High adaptability and problem-solving skills in a fast-paced environment.