Performance Marketing Assistant Manager

Zoho; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Zoho is seeking a highly skilled and data-driven Performance Marketing Assistant Manager to plan, execute, and optimize digital campaigns across Google Ads, Meta Ads, and other paid media platforms. The role is hands-on with analytics, tracking, and ROI-focused decision making to improve lead quality and business growth.

You will set up conversion tracking, run A/B tests, analyze campaign data, and collaborate with content, product, and sales teams to ensure cohesive messaging and landing page

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Analytics, or related field.
• 3–5 years hands-on experience in performance/digital marketing managing paid campaigns across Google and Meta; exposure to programmatic/Bing is a plus.
• Strong analytical mindset with the ability to read data, spot trends, and make decisions quickly.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.
• Experience with lead-gen funnels (preferred for real estate/high-value categories).
• Ability to work in a fast-paced, results-oriented environment with ownership of KPIs.

Responsibilities

• Plan, launch, and manage performance campaigns across Google, Meta, and other platforms to achieve CPL/CPA and ROI targets.
• Continuously optimize campaigns through audience refinement, bidding strategies, creative testing, and funnel improvements.
• Set up and maintain conversion tracking, pixels, UTMs, and goal measurement for accurate attribution.
• Design and run A/B tests (ad copies, audiences, landing pages) and present findings with clear recommendations.

Skills

Google Ads

Meta Ads Manager

GA4 / Google Analytics

Tag Manager

Lead-gen funnels

Campaign optimization

Budget management

A/B testing

Education

Bachelor’s/Master’s in Marketing or Analytics

Tools

Tag Manager

Google Analytics/GA4

Job description

We are seeking a highly skilled anddata-driven Performance Marketing Assistant Manager to plan, execute, andoptimize digital campaigns across channels such as Google Ads, Meta Ads, andother paid media platforms. The ideal candidate will be hands-on withperformance marketing, comfortable working with analytics and tracking tools,and capable of translating insights into actions that improve ROI, leadquality, and overall business growth.

KeyResponsibilities

• Plan, launch, and manage performance campaigns across Google, Meta, and other relevant platforms to achieve CPL/CPA and ROI targets.
• Continuously optimize campaigns through audience refinement, bidding strategies, creative testing, and funnel improvements.
• Set up and maintain conversion tracking, pixels, UTMs, and goal measurement to ensure accurate performance attribution.
• Design and run A/B tests (ad copies, audiences, landing pages) and present findings with clear recommendations.

DataAnalytics & Reporting

• Collect, organize, and analyzecampaign-level and channel-level data to identify trends, gaps, and growthopportunities.
• Build and maintain performancedashboards/reports to share weekly and monthly results with stakeholders.
• Track and report on key metricssuch as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offsusing tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.
• Translate data into actionableinsights to improve efficiency and scale.

Budget & Performance Management

• Assist in planning anddistributing monthly/quarterly digital marketing budgets across channels basedon goals and historical performance.
• Monitor daily spends to ensurealignment with budgets and pacing plans.
• Recommend reallocation ofbudgets across campaigns/channels to maximize business outcomes.

Competition & Industry Monitoring

• Conduct regular competitor andkeyword/ad creative benchmarking to identify whitespace and new opportunities.
• Stay current on platformupdates, new ad formats, targeting capabilities, and industry best practices inperformance marketing.
• Share learnings and POVs withthe wider marketing team for continuous improvement.

Cross-Functional Collaboration

• Work closely with content,design, product, and sales teams to ensure ad messaging, landing pages, andlead flows are aligned.
• Provide feedbackon landing page performance and partner with teams to improve conversion rates.

Requirements

Qualifications & Skills:

• Bachelor’s/Master’s degree inMarketing, Business, Analytics, or a related field.
• 3–5 years of hands‑onexperience in performance/digital marketing managing paid campaigns acrossGoogle and Meta; exposure to programmatic/Bing is a plus.
• Strong analytical mindset withthe ability to read data, spot trends, and make decisions quickly.
• Proficiency in Google Ads, MetaAds Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.
• Experience with lead-genfunnels (preferred for real estate/high-value categories).
• Ability to work in a fast-paced, results-oriented environment with ownership of KPIs.