Senior Digital Marketing Executive

Global SOC; Hyderabad; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Global SOC in Hyderabad is seeking an experienced Senior Digital Marketing Executive to lead integrated initiatives that strengthen online presence, generate high-quality leads, and drive measurable business growth.

You will drive SEO, SEM, PPC, social media, email marketing, and content marketing with strong analytics and data-driven decision making, while managing multiple campaigns and mentoring junior team members.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–6 years of relevant digital marketing experience.
• Hands-on in SEO, SEM, PPC, social media, email and content marketing.
• Experience with Google Ads, Meta Ads, LinkedIn Ads and GA/GSC.
• Strong analytical and data-driven decision making.
• Excellent communication and project management.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Plan, execute, and optimize campaigns across SEO, SEM, social, email, and content.
• Manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads.
• Conduct keyword, market, and audience research to identify growth opportunities.
• Grow social presence and optimize website content for conversions.
• Monitor performance with analytics dashboards and prepare reports.
• Manage budgets and mentor junior marketing team members.

Skills

SEO

SEM

PPC

Social media

Email marketing

Content marketing

Analytics

Lead generation

Education

Bachelor's degree in Marketing/related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

We are looking for an experienced, strategic, and results-oriented Senior Digital Marketing Executive to lead and execute integrated digital marketing initiatives that strengthen the company's online presence, generate high-quality leads, improve customer engagement, and drive measurable business growth. The ideal candidate should have strong hands-on experience across SEO, SEM, paid advertising, social media, email marketing, content marketing, analytics, and lead generation, along with the ability to make data-driven decisions and manage multiple marketing initiatives effectively.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business objectives, target audiences, and revenue goals.
• Plan, execute, and optimize digital marketing campaigns across SEO, SEM/PPC, social media, email marketing, and content marketing channels.
• Manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital advertising channels.
• Conduct keyword research, market research, competitor analysis, and audience research to identify growth opportunities and improve campaign effectiveness.
• Manage and grow the company's social media presence, and optimise website content, landing pages, and digital assets for search performance and conversions.
• Monitor and analyse marketing performance using Google Analytics, Google Search Console, advertising dashboards, and other analytics platforms.
• Prepare and present performance reports covering campaign results, leads, website traffic, conversions, customer acquisition, ROI, and overall marketing performance.
• Manage digital marketing budgets and advertising spend, and mentor junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Relevant certifications in Digital Marketing, Google Ads, Analytics, or SEO are an advantage.
• 3-6 years of relevant professional experience in Digital Marketing or a related field.
• Strong hands-on knowledge of SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Content Marketing.
• Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads, and proficiency in Google Analytics and Google Search Console.
• Strong analytical skills with the ability to interpret marketing data and make data-driven decisions.
• Excellent communication, presentation, and project-management skills.
• Knowledge of AI-powered marketing tools and automation platforms will be an added advantage.