Digital Marketing Executive

Software@work India; Mumbai Suburban; Sur place; INR 600 000 - 1 000 000; Plein temps

Résumé du poste

Software@work India is seeking a result-driven Digital Marketing Specialist to plan and execute performance campaigns, manage social media, content planning, and drive lead generation for B2B software solutions. The role requires hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and strong SEO/SEM expertise.

You will coordinate with agencies, designers and sales to optimize campaigns, analyze ROI, and report marketing performance.

Qualifications

• 0-2 years of relevant experience in digital marketing, preferably in B2B software or tech solutions.

Responsabilités

• Plan and execute digital marketing campaigns across relevant channels.
• Manage social media activities, content planning and regular communication.
• Create and coordinate marketing content for social media, website, email and other channels.
• Drive SEO activities and coordinate with external SEO agencies to improve website visibility.
• Plan and manage digital advertising campaigns and monitor performance.
• Execute email marketing and targeted digital outreach campaigns.
• Drive online lead generation initiatives and support the sales team with marketing leads.
• Coordinate with external agencies, designers, freelancers and other marketing partners.
• Manage website content, landing pages and other digital assets.
• Track campaign performance, website traffic, leads and other key marketing metrics.
• Research new digital marketing tools, platforms and opportunities to improve reach and lead generation.
• Prepare regular reports and provide insights on marketing performance and areas for improvement.

Connaissances

Performance marketing

Lead generation

Google Ads

Meta Ads

LinkedIn Ads

SEO

SEM

Web analytics

Social media marketing

Email marketing

Marketing automation

CRM platforms

ROI analysis

B2B marketing

Communication skills

Formation

Bachelor's degree in Marketing/Digital Marketing or related field

Outils

CRM platforms

Marketing automation tools

Description du poste

Role & responsibilities:

• Plan and execute digital marketing campaigns and initiatives across relevant channels.
• Manage social media activities, content planning and regular communication.
• Create and coordinate marketing content for social media, website, email and other channels.
• Drive SEO activities and coordinate with external SEO agencies to improve website visibility.
• Plan and manage digital advertising campaigns and monitor performance.
• Execute email marketing and targeted digital outreach campaigns.
• Drive online lead generation initiatives and support the sales team with marketing leads.
• Coordinate with external agencies, designers, freelancers and other marketing partners.
• Manage website content, landing pages and other digital assets.
• Track campaign performance, website traffic, leads and other key marketing metrics.
• Research new digital marketing tools, platforms and opportunities to improve reach and lead generation.
• Prepare regular reports and provide insights on marketing performance and areas for improvement.

Requirements for this position include:

• Proven experience in performance marketing and lead generation using Google Ads, Meta Ads, and LinkedIn Ads.
• Strong expertise in SEO, SEM, and web analytics to track and optimise digital campaigns.
• Hands-on experience with social media marketing and email marketing for B2B engagement.
• Ability to analyse campaign data, measure ROI, and improve conversion rates.
• Familiarity with marketing automation tools and CRM platforms for lead nurturing.
• Strong strategic thinking and problem-solving skills with a results-driven approach.
• 0-2 years of relevant experience in digital marketing, preferably in B2B software or tech solutions.
• Strong analytical and strategic thinking abilities
• Excellent communication and interpersonal skills
• Bachelor's degree in Marketing, Digital Marketing, or a related field (preferred but not mandatory)