Wanted Digital Marketing Executive

Manchester International School; Coimbatore District; Hybrid; INR 350,000 - 550,000; Full time

Job summary

Manchester International School is seeking a creative Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate leads, and support the organization's marketing goals.

You will plan and run campaigns across platforms, manage Google Ads and Meta Ads, drive SEO/SEM, craft engaging content, analyze performance with Google Analytics, and report ROI while staying current with industry best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 24 years of relevant experience in digital marketing
• Experience with lead generation and performance marketing
• Experience managing paid advertising campaigns with measurable results
• Knowledge of CRM and email marketing platforms
• Basic Canva or graphic design knowledge

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage Google Ads, Meta Ads (Facebook & Instagram) and other digital advertising platforms.
• Handle social media accounts and create engaging content.
• Develop and implement SEO and SEM strategies to improve website visibility.
• Conduct keyword research and monitor website traffic and campaign performance.
• Create and manage email marketing and WhatsApp marketing campaigns.
• Coordinate with the design and content teams for marketing creatives.
• Monitor and analyze campaign performance using Google Analytics, Search Console, and other tools.
• Generate regular reports on leads, engagement, conversions, and campaign ROI.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Job description

We are looking for a creative and results-oriented Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate leads, and support the organizations marketing goals. ibilities

Key Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage Google Ads, Meta Ads (Facebook & Instagram) and other digital advertising platforms.
• Handle social media accounts and create engaging content.
• Develop and implement SEO and SEM strategies to improve website visibility.
• Conduct keyword research and monitor website traffic and campaign performance.
• Create and manage email marketing and WhatsApp marketing campaigns.
• Coordinate with the design and content teams for marketing creatives.
• Monitor and analyze campaign performance using Google Analytics, Search Console, and other tools.
• Generate regular reports on leads, engagement, conversions, and campaign ROI.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills

• Strong knowledge of SEO, SEM, Google Ads, and Social Media Marketing.
• Experience with Meta Business Suite / Ads Manager.
• Knowledge of Google Analytics and Google Search Console.
• Good content writing and communication skills.
• Basic knowledge of Canva or other graphic design tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 24 years of relevant experience in digital marketing.

Preferred

• Experience in lead generation and performance marketing.
• Knowledge of CRM and email marketing platforms.
• Experience managing paid advertising campaigns with measurable results.