Digital Marketing Executive

Diginest Solutions; Thiruvananthapuram; On-site; INR 350,000 - 650,000; Full time

Job summary

Diginest Solutions in India seeks a Digital Marketing Executive to drive online visibility and generate leads through hands-on SEO, SMM and PPC campaigns. You will plan, implement, and monitor digital strategies to boost brand presence and performance.

The ideal candidate has experience with Google Analytics, Google Ads, SEMrush and Ahrefs, plus Canva/Photoshop for content creation. Strong communication and analytical skills are essential.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Certification in Google Ads or Digital Marketing preferred.
• Proven experience in SEO, SMM and PPC campaigns.
• Proficient with Google Analytics, SEMrush and Ahrefs.

Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Optimize website content for SEO and improve organic rankings.
• Plan and execute paid advertising campaigns (Google Ads, Facebook, LinkedIn).
• Manage and grow social media platforms with engaging content.
• Conduct keyword research, competitor and market analysis.
• Monitor and report ROI and KPIs for campaigns.
• Coordinate with design and content teams for impactful campaigns.
• Execute email marketing campaigns and automation strategies.

Skills

SEO

SMM

PPC

Analytics

Education

Bachelor’s degree in Marketing or related field

Digital Marketing Certification (Google Ads / Facebook Blueprint)

Tools

SEMrush

Ahrefs

Google Analytics

Google Search Console

Meta Business Suite

Canva

Photoshop

Job description

We are looking for a skilled and motivated Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in SEO, Social Media Marketing (SMM), Pay Per Click (PPC) campaigns, and other digital marketing activities. You will be responsible for planning, implementing, and monitoring digital strategies to enhance online presence, generate leads, and boost brand visibility.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Optimize website content for SEO and improve organic search rankings.
• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Manage and grow social media platforms with engaging content and strategies.
• Conduct keyword research, competitor analysis, and market research.
• Monitor and report performance of all digital marketing campaigns (ROI, KPIs).
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Coordinate with the design and content team to create impactful campaigns.
• Execute email marketing campaigns and automation strategies.

Requirements

• Proven experience as a Digital Marketing Executive or similar role.
• Strong knowledge of SEO, SMM, PPC, Google Analytics, and Google Ads.
• Familiarity with tools like SEMrush, Ahrefs, Google Search Console, and Meta Business Suite.
• Basic knowledge of content creation, graphic tools (Canva/Photoshop) is a plus.
• Excellent communication and analytical skills.
• Ability to work independently and as part of a team.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Certification in Google Ads, Facebook Blueprint, or Digital Marketing (preferred).