Senior Digital Marketing Executive

Amrutha Shelters; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Amrutha Shelters in Bengaluru is seeking a Senior Digital Marketing Executive to lead digital marketing initiatives for our real estate projects, drive qualified leads, optimize marketing investments, and contribute to sales growth.

You will develop campaigns across Google/Meta Ads, SEO, portals, and CRM integration, monitor performance, and collaborate with the sales team to improve site visits and bookings. The role requires hands-on execution, budget ownership, and external agency management.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Hands-on experience with Google/Meta Ads and lead generation.
• Knowledge of GA4, GTM, SEO and CRM integrations.

Responsibilities

• Develop and execute digital marketing strategies for project sales targets and launches.
• Plan, manage, and optimize Google/Meta Ads and other paid campaigns for qualified leads.
• Own campaign budgets, lead targets, CPL, and performance optimization.
• Drive integrated campaigns across social, SEO, websites, landing pages, and portals.
• Analyze campaign performance, lead quality, CAC, and conversions to spot growth.
• Collaborate with sales/CRM to improve leads, site visits and bookings.
• Lead planning, creative strategy, content direction, and real estate branding.
• Monitor competitors and trends to improve effectiveness.
• Manage agencies and portal partners for timely, quality delivery.
• Prepare and present performance reports and budget insights to management.

Skills

Analytical skills

Strategic planning

Budget management

Stakeholder coordination

Lead generation

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

SEO

CRM integration

Property portals

Job description

Job Summary

We are looking for a results-driven Senior Digital Marketing Executive to lead digital marketing initiatives for our real estate projects, drive qualified lead generation, optimize marketing investments, and contribute to overall sales growth.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with project sales targets, launches, and business objectives.
• Plan, manage, and optimize Google Ads, Meta Ads, and other paid campaigns to maximize qualified leads and marketing ROI.
• Own campaign budgets, lead generation targets, cost per lead (CPL), and performance optimization.
• Drive integrated digital campaigns across social media, SEO, websites, landing pages, and real estate portals.
• Analyze campaign performance, lead quality, customer acquisition costs, and conversion trends to identify growth opportunities.
• Work closely with sales and CRM teams to improve lead management, site visits, and booking conversions.
• Lead digital campaign planning, creative strategy, content direction, and brand positioning for real estate projects.
• Monitor competitor strategies, market trends, and customer behaviour to improve campaign effectiveness.
• Manage external agencies, creative teams, and portal partners to ensure timely execution and quality deliverables.
• Prepare and present performance reports, budget utilization, insights, and action plans to management.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 45 years of hands-on digital marketing experience, preferably in real estate.
• Strong expertise in Google Ads, Meta Ads, performance marketing, and lead generation.
• Knowledge of GA4, Google Tag Manager, conversion tracking, SEO, CRM integration, and property portals.
• Strong analytical, strategic planning, budget management, and stakeholder coordination skills.

Key Performance Indicators (KPIs)

• Qualified lead generation and achievement of monthly targets.
• Cost per lead, cost per site visit, and marketing ROI.
• Campaign efficiency and advertising budget utilization.
• Contribution to site visits and booking conversions.
• Campaign execution, reporting accuracy, and overall digital growth.