Manager / Head of Digital Marketing

e-Hireo; Bengaluru; Sur place; INR 4 000 000 - 7 000 000; Plein temps

Résumé du poste

e-Hireo seeks a Head of Digital Marketing in Bengaluru to design and own the end-to-end digital growth strategy for premium residential and commercial projects. This leadership role focuses on high-quality lead generation, CPL reduction, and driving site visits and final bookings.

You will lead a numbers-driven team, manage multi-million budgets, and bridge spend with sales revenue across Google Ads, Meta, LinkedIn, and CRM systems. A measurable impact on ROI is expected.

Qualifications

• MBA in marketing or related quantitative field from a premier institution.
• 8 to 15+ years in digital marketing, with 4–5+ years in real estate.
• Proven track record of leading digital growth and selling residential/commercial assets.

Responsabilités

• Formulate and execute a 360-degree digital roadmap for micro-markets and target demographics.
• Manage multi-million marketing budgets with media mix optimization for ROI.
• Own the digital growth funnel from brand awareness to bookings.
• Oversee paid campaigns across Google Ads, Meta, LinkedIn, and programmatic networks.
• Implement advanced audience targeting and rapid A/B testing on pages and creatives.
• Drive SEO and content strategy, including video marketing and local SEO.
• Lead CRM integration and automate nurture campaigns to maximize lifecycle value.
• Provide executive dashboards and align with sales for lead quality feedback.

Connaissances

Leadership

Strategic marketing

Analytics

A/B testing

CRM collaboration

Content strategy

Media buying

Formation

MBA in Marketing

Outils

Google Ads Manager

Meta Business Suite

Google Analytics GA4

Search Console

Real estate CRM software

Description du poste

Designation : Manager / Head of Digital Marketing

Job Purpose

The Head of Digital Marketing will design, execute, and own the end-to-end digital growth strategy to maximize high-quality lead generation, lower Cost Per Lead (CPL), and drive site visits and final bookings for our premium residential and commercial projects. This leadership role demands a highly numbers-driven marketing professional who can seamlessly bridge the gap between digital spend and tangible real estate sales revenue.

Key Responsibilities

• Formulate and execute a 360-degree digital and performance marketing roadmap tailored to micro-markets and distinct target demographics (e.g., luxury buyers, first-time homeowners, investors).
• Manage multi-million marketing budgets, focusing on optimal Media Mix Optimization to secure high ROI on digital investments.
• Take complete ownership of the digital growth funnel: from initial brand awareness and lead qualification to property site visits and final bookings.

Performance Marketing & Lead Generation

• Oversee high-intent paid acquisition campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and programmatic real estate networks.
• Set up advanced audience targeting frameworks, utilizing geo-fencing, demographic layering, and lookalike modeling to capture high-net-worth individuals (HNIs) and NRI buyers.
• Implement rapid A/B testing protocols for landing pages, ad copies, and creative hooks to consistently decrease CPL while increasing lead-to-site-visit conversion rates.

Search Engine Optimization (SEO) & Content Strategy

• Direct organic growth via complex multi-project SEO strategies (on-page, technical, local SEO, and backlink architectures) to ensure high search dominance for project keywords.
• Drive a lifestyle-oriented content and video marketing strategy (YouTube, walkthroughs, virtual tours) that builds localized community trust and improves organic project visibility.

Marketing Automation & CRM Integration

• Partner with the tech and sales enablement teams to manage lead flow within the CRM system (e.g., Salesforce, LeadSquared).
• Design and execute sophisticated automated email and WhatsApp drip nurture campaigns to re-engage cold leads and maximize lifecycle marketing value.

Analytics, Reporting & Cross-Functional Alignment

• Maintain comprehensive, executive-ready analytical dashboards evaluating digital marketing spend directly against site-visit and booking performance.
• Work in lockstep with the Real Estate Sales Team to audit lead quality daily, adjusting digital campaigns immediately based on feedback from the ground.

Required Profile & Qualifications

• Education: MBA in Marketing, Business Administration, or a closely related quantitative field from a premier institution.
• Experience: 8 to 15+ years of digital marketing experience, with a mandatory minimum of 4–5 years leading digital marketing specifically within the Real Estate/Builder sector.
• Industry Domain: Proven track record of launching and selling out residential townships, premium villas, plots, or commercial real estate assets via digital avenues.
• Technical Mastery: Deep hands-on expertise with Google Ads Manager, Meta Business Suite, Google Analytics (GA4), Search Console, and leading real estate CRM software.
• Leadership Style: Exceptional cross-functional leadership capability, with a background in managing high-performing internal digital teams and specialized creative/media-buying agencies.