Digital Marketing - Executive

Sellability; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Sellability in Pune, India seeks a proactive Digital Marketing Executive to plan and execute strategic campaigns across Google, Facebook, Instagram, and LinkedIn. You will optimize SEO, manage newsletters, and drive high-quality leads for the real estate market.

You will collaborate with designers for UX improvements, track KPIs, and coordinate with growth and sales teams to meet lead goals. Prior experience in real estate is a plus.

Qualifications

• Bachelor's or Master's in Marketing or related field.
• 2–4 years hands-on digital marketing, preferably real estate.
• Proficient in Google Ads, Meta Ads Manager, Analytics, Tag Manager, and SEO tools.
• Experience with CRM systems and email platforms.

Responsibilities

• Assist in developing and executing effective digital marketing strategies.
• Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X).
• Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc.
• Drive SEO efforts including keyword research, content, and image optimization.
• Create and distribute newsletters, promotional emails, and engagement campaigns.
• Contribute to website content updates and content marketing ideas.
• Collaborate with designers for enhanced UX and conversion optimization.
• Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc.
• Manage relationships with platforms like Google and Meta.
• Ensure proper tracking via Google Analytics & resolve tag/attribution issues.
• Maintain product feeds across platforms (e.g., Google Merchant Center).
• Work closely with growth and sales teams to align lead generation goals.
• Handle multiple digital projects and ensure timely execution.
• Brainstorm innovative strategies to improve visibility and performance.
• Support or lead team initiatives and guide junior members, if applicable.

Skills

Google Ads

Meta Ads Manager

Google Analytics

SEO Tools

CRM Tools

Email Platforms

Landing Page Tools

Canva

Figma

Adobe Suite

Analytical Skills

Campaign Management

Education

Bachelor's/Master's in Marketing

Tools

Google Tag Manager

Mailchimp

Zoho

Landing Page Tools

Job description

To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms.

Key Responsibilities

• Assist in developing and executing effective digital marketing strategies
• Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X)
• Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc.
• Drive SEO efforts including keyword research, content, and image optimization
• Create and distribute newsletters, promotional emails, and engagement campaigns
• Contribute to website content updates and content marketing ideas
• Collaborate with designers for enhanced UX and conversion optimization
• Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc.
• Manage relationships with platforms like Google and Meta
• Ensure proper tracking via Google Analytics & resolve tag/attribution issues
• Maintain product feeds across platforms (e.g., Google Merchant Center)
• Work closely with growth and sales teams to align lead generation goals
• Handle multiple digital projects and ensure timely execution
• Brainstorm innovative strategies to improve visibility and performance
• Support or lead team initiatives and guide junior members, if applicable

We’re excited about you because you have:

• Bachelor's/Master's degree in Marketing, Digital Media, Mass Communication, or related field
• 2–4 years of hands‑on digital marketing experience, preferably in the real estate industry
• Proficient in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools
• Working knowledge of CRM tools, email platforms (e.g., Mailchimp, Zoho), and landing page tools
• Experience with tools like Canva, Figma, or Adobe Suite is a plus
• Strong communication, coordination, and analytical skills
• Ability to manage multiple campaigns and deliver consistent results under deadlines
• A proactive and strategic mindset with a passion for digital innovation in real estate