Digital Marketing Manager

Estatement Realty; Sector 10; Vor Ort; INR 600.000 - 900.000; Vollzeit

Zusammenfassung

Estatement Realty in India is seeking a seasoned Digital Marketing professional to drive growth across social media, SEO, and paid advertising for real estate projects. You will develop strategies, manage campaigns, and collaborate with sales to optimize ROI.

The role emphasizes lead generation, analytics, and cross-channel marketing, coordinating with designers and content creators to deliver compelling campaigns.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 35 years of experience in digital marketing or performance marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of SEO, social media marketing, email marketing, and website analytics.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Proficiency in Google Analytics 4, Google Tag Manager, and reporting dashboards.
• Strong analytical, communication, leadership, and project management skills.

Aufgaben

• Develop and implement digital marketing strategies aligned with business goals.
• Plan monthly marketing campaigns, budgets, and promotional activities.
• Identify target audiences and optimize marketing channels for maximum ROI.
• Monitor competitors, market trends, and customer behavior.
• Plan, launch, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Generate high-quality leads for real estate projects and property sales.
• Manage campaign budgets, CPL, conversion rates, and ROAS.
• Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.
• Track lead quality and coordinate with the sales team to improve conversions.
• Develop social media strategies for Instagram, Facebook, LinkedIn, and YouTube.
• Plan and manage content calendars, campaigns, reels, property videos, and promotional creatives.
• Coordinate with graphic designers, video editors, and content creators.
• Monitor engagement, reach, follower growth, and overall social media performance.
• Oversee on-page and off-page SEO activities.
• Improve website visibility, organic traffic, and search engine rankings.
• Manage landing pages, website content, and conversion optimization.
• Use Google Analytics 4, Google Search Console, and other tools to track performance.
• Monitor and analyze campaign performance using relevant marketing tools.
• Prepare weekly and monthly marketing performance reports.
• Track KPIs such as leads, CPL, conversion rates, website traffic, and campaign ROI.
• Provide actionable insights to improve marketing effectiveness.
• Coordinate with designers, video editors, agencies, and other marketing partners.
• Manage marketing timelines, deliverables, and campaign execution.
• Collaborate with sales and business development teams to meet lead and revenue targets.
• Ensure consistent brand communication across all marketing channels.

Kenntnisse

Social media advertising

SEO

Lead generation

Analytics

Campaign management

A/B testing

Content planning

Team coordination

Ausbildung

Bachelor's degree in Marketing/Business

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Google Search Console

Jobbeschreibung

Desired Candidate Profile

• Experience with social media marketing platforms such as Facebook Ads Manager and Instagram Ads.
  
• Strong understanding of SEO best practices for real estate websites.
  
• 2-5 years of experience in digital marketing or a related field.
  1. Digital Marketing Strategy
• Develop and implement digital marketing strategies aligned with business goals.
• Plan monthly marketing campaigns, budgets, and promotional activities.
• Identify target audiences and optimize marketing channels for maximum ROI.
• Monitor competitors, market trends, and customer behavior.

2. Performance Marketing & Lead Generation

• Plan, launch, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Generate high-quality leads for real estate projects and property sales.
• Manage campaign budgets, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
• Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.
• Track lead quality and coordinate with the sales team to improve conversions.

3. Social Media Management

• Develop social media strategies for Instagram, Facebook, LinkedIn, and YouTube.
• Plan and manage content calendars, campaigns, reels, property videos, and promotional creatives.
• Coordinate with graphic designers, video editors, and content creators.
• Monitor engagement, reach, follower growth, and overall social media performance.

4. SEO & Website Management

• Oversee on-page and off-page SEO activities.
• Improve website visibility, organic traffic, and search engine rankings.
• Manage landing pages, website content, and conversion optimization.
• Use Google Analytics 4, Google Search Console, and other tools to track performance.

5. Analytics & Reporting

• Monitor and analyze campaign performance using relevant marketing tools.
• Prepare weekly and monthly marketing performance reports.
• Track KPIs such as leads, CPL, conversion rates, website traffic, and campaign ROI.
• Provide actionable insights to improve marketing effectiveness.

6. Team & Vendor Management

• Coordinate with designers, video editors, agencies, and other marketing partners.
• Manage marketing timelines, deliverables, and campaign execution.Collaborate with sales and business development teams to meet lead and revenue targets.
• Ensure consistent brand communication across all marketing channels.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 35 years of experience in digital marketing or performance marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of SEO, social media marketing, email marketing, and website analytics.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Proficiency in Google Analytics 4, Google Tag Manager, and reporting dashboards.
• Strong analytical, communication, leadership, and project management skills.

Preferred Experience

• Experience in real estate marketing, property sales, or lead generation.
• Knowledge of CRM platforms and lead management systems.
• Experience managing substantial advertising budgets.
• Understanding of real estate buyer journeys and property marketing campaigns.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead (CPL) and cost per qualified lead.
• Lead-to-site-visit and lead-to-sale conversion rates.
• Advertising campaign ROI and budget efficiency.
• Website traffic and organic search growth.
• Social media reach, engagement, and brand awareness.
• Timely execution of marketing campaigns.