Digital Marketing Executive

Ruchira Developers; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Ruchira Developers in Bengaluru is seeking a seasoned Digital Marketing professional to drive campaigns for premium apartments and villa projects. You will lead paid campaigns, optimize lead funnels, and coordinate with sales to maximize conversions across portals and social channels.

The role requires hands-on experience with Google Ads and Meta Ads, strong analytics, and a track record of delivering high-quality leads within budget.

Qualifications

• Graduate in Marketing, Business Administration, or a related field.
• Hands-on experience with Google Ads, Meta Ads, lead generation, and performance marketing.
• Proven ability to generate quality leads within defined marketing budgets.
• Experience with CRM platforms, conversion tracking, landing pages, and lead funnel optimization.
• Knowledge of SEO, social media marketing, Google Analytics 4, and Google Tag Manager.
• Strong analytical, communication, and campaign management skills.
• Experience promoting premium residential projects, luxury apartments, or villas will be an advantage.

Responsibilities

• Plan and execute digital marketing strategies for premium apartments and villa projects.
• Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Generate high-quality leads and improve lead-to-site-visit and lead-to-booking conversion rates.
• Manage real estate campaigns across property portals, social media, search engines, and digital platforms.
• Monitor campaign performance, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Optimize advertising budgets to maximize qualified leads and sales conversions.
• Coordinate with the sales team to track lead quality, follow-ups, and conversions.
• Develop and manage social media content, campaign creatives, landing pages, and promotional activities.
• Work with designers, content creators, agencies, and external vendors.
• Implement SEO, SEM, remarketing, email marketing, and WhatsApp marketing campaigns.
• Analyze campaign data using Google Analytics 4, Google Tag Manager, and advertising dashboards.
• Prepare weekly and monthly performance reports with actionable insights.

Skills

Digital Marketing

Performance Marketing

Google Ads

Meta Ads

Facebook Ads

Instagram Ads

Real Estate Marketing

Lead Generation

SEO

SEM

PPC

Campaign Management

Google Analytics 4

Google Tag Manager

CRM

Remarketing

Marketing Automation

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

Key Responsibilities

• Plan and execute digital marketing strategies for premium apartments and villa projects.
• Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Generate high-quality leads and improve lead-to-site-visit and lead-to-booking conversion rates.
• Manage real estate campaigns across property portals, social media, search engines, and digital platforms.
• Monitor campaign performance, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Optimize advertising budgets to maximize qualified leads and sales conversions.
• Coordinate with the sales team to track lead quality, follow-ups, and conversions.
• Develop and manage social media content, campaign creatives, landing pages, and promotional activities.
• Work with designers, content creators, agencies, and external vendors.
• Implement SEO, SEM, remarketing, email marketing, and WhatsApp marketing campaigns.
• Analyze campaign data using Google Analytics 4, Google Tag Manager, and advertising dashboards.
• Prepare weekly and monthly performance reports with actionable insights.

Desired Candidate Profile

• Graduate in Marketing, Business Administration, or a related field.
• 37 years of experience in digital marketing, preferably in real estate or property marketing.
• Hands-on experience with Google Ads, Meta Ads, lead generation, and performance marketing.
• Proven ability to generate quality leads within defined marketing budgets.
• Experience with CRM platforms, conversion tracking, landing pages, and lead funnel optimization.
• Knowledge of SEO, social media marketing, Google Analytics 4, and Google Tag Manager.
• Strong analytical, communication, and campaign management skills.
• Experience promoting premium residential projects, luxury apartments, or villas will be an advantage.

Key Skills for Naukri

Digital Marketing, Performance Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, Real Estate Marketing, Lead Generation, SEO, SEM, PPC, Campaign Management, Google Analytics 4, Google Tag Manager, CPL Optimization, Conversion Optimization, Social Media Marketing, Marketing Automation, CRM, Remarketing.

Key Performance Indicators (KPIs)

• Quality and volume of leads generated.
• Cost per qualified lead.
• Lead-to-site-visit conversion rate.
• Site-visit-to-booking conversion rate.
• Campaign ROI and ROAS.
• Marketing budget utilization and efficiency.

Preferred Industry:

Real Estate / Residential Property / Luxury Housing / Property Development.