Digital Marketing Manager

SRSD INFRASTRUCTURE VENTURE LLP - MUREC

Delhi

On-site

INR 800,000 - 1,400,000

Full time

11 days ago

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Job summary

SRSD INFRASTRUCTURE VENTURE LLP - MUREC is seeking a Digital Marketing Lead to drive growth for real estate projects in Delhi. You will craft and execute end-to-end digital strategies, manage paid campaigns, social media, SEO and website optimization, and coordinate with Sales and CRM to improve lead quality.

You will oversee budgets, analyze performance with MIS reporting, and collaborate with external agencies to deliver compelling campaigns that boost inquiries and conversions.

Qualifications

Experience in planning and executing end-to-end digital marketing campaigns for real estate.
Strong knowledge of Google Ads and Meta Ads Manager platforms.
Proven ability to generate and convert high-quality real estate leads.
Hands-on with SEO/SEM, analytics, and landing-page optimization.

Responsibilities

Develop and implement comprehensive digital marketing strategies for real estate projects.
Plan monthly and quarterly digital marketing campaigns aligned with sales targets.
Identify new digital channels and opportunities for customer acquisition.
Manage digital marketing budgets and optimize spending based on campaign performance.
Plan, execute and optimize Google Ads, Meta Ads, YouTube Ads and other paid campaigns.
Generate high-quality leads for residential and commercial real estate projects.
Monitor CPL, CPA, conversion rates, lead quality and ROI.
Coordinate with the Sales and CRM teams to track lead movement and conversions.
Continuously optimize campaigns based on project-wise performance.
Develop social media strategies and manage platforms like Instagram, Facebook, LinkedIn, YouTube.
Plan content calendars, campaigns, reels, videos, project updates and promotional posts.
Coordinate with creative agencies for high-quality marketing creatives.
Monitor engagement, reach, followers and social media performance.
Manage and improve website content, landing pages and project pages.
Drive organic traffic through effective SEO strategies and keyword research.
Coordinate with SEO agencies/teams; improve landing-page performance and conversions.
Monitor Google Analytics, Search Console and website traffic.
Develop digital campaigns for project launches, inventory movement, offers and events.
Work closely with Sales and CRM to improve lead quality and conversions.
Analyze source-wise lead performance and identify high-performing channels.
Ensure proper tracking of digital leads through CRM/ERP systems.
Prepare weekly and monthly digital marketing MIS reports.
Track campaign performance, lead generation, CPL, conversions and ROI.
Provide management with actionable insights and recommendations.
Monitor competitor digital activities and market trends.
Manage external digital marketing agencies, media agencies and creative vendors.
Review agency performance against KPIs; coordinate campaigns, creatives and reporting.
Negotiate and manage digital marketing budgets and vendor deliverables.

Skills

Google Ads

Meta Ads Manager

Lead Generation

SEO/SEM

Social Media Marketing

Google Analytics

CRM/Lead Management

Landing Page Optimization

MIS Reporting

Campaign Planning

Vendor Management

Customer Acquisition

Job description

Key Responsibilities

1. Digital Marketing Strategy

Develop and implement comprehensive digital marketing strategies for real estate projects.
Plan monthly and quarterly digital marketing campaigns aligned with sales targets.
Identify new digital channels and opportunities for customer acquisition.
Manage digital marketing budgets and optimize spending based on campaign performance.

2. Performance Marketing & Lead Generation

Plan, execute and optimize Google Ads, Meta Ads, YouTube Ads and other paid campaigns.
Generate high-quality leads for residential and commercial real estate projects.
Monitor CPL, CPA, conversion rates, lead quality and overall campaign ROI.
Coordinate with the Sales and CRM teams to track lead movement and conversions.
Continuously optimize campaigns based on project-wise performance.

3. Social Media Management

Develop and execute social media strategies for the company's projects and brand.
Manage platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
Plan content calendars, campaigns, reels, videos, project updates and promotional posts.
Coordinate with creative agencies/designers for high-quality marketing creatives.
Monitor engagement, reach, followers and social media performance.

4. Website & SEO

Manage and improve website content, landing pages and project pages.
Drive organic traffic through effective SEO strategies.
Conduct keyword research and coordinate with SEO agencies/teams.
Improve landing-page performance and conversion rates.
Monitor Google Analytics, Search Console and website traffic.

5. Real Estate Lead Management

Develop digital campaigns for project launches, inventory movement, offers and events.
Work closely with Sales and CRM teams to improve lead quality and conversion.
Analyze source-wise lead performance and identify high-performing channels.
Ensure proper tracking of digital leads through CRM/ERP systems.

6. Analytics & Reporting

Prepare weekly and monthly digital marketing MIS reports.
Track campaign performance, lead generation, CPL, conversions and ROI.
Provide management with actionable insights and recommendations.
Monitor competitor digital activities and market trends.

7. Agency & Vendor Management

Manage external digital marketing agencies, media agencies and creative vendors.
Review agency performance against agreed KPIs.
Coordinate campaign execution, creatives, media plans and reporting.
Negotiate and manage digital marketing budgets and vendor deliverables.

Required Skills