Head Digital Marketing

Wisteria Properties; Pune District; On-site; INR 2,800,000 - 5,200,000; Full time

Job summary

Wisteria Properties is seeking a Head of Digital Marketing to independently plan and execute campaigns across Google, Meta, SEO, websites, and social media in Pune. You will bring a performance-driven mindset with creative and web development basics to drive lead generation and sales.

The role covers strategy, leadership, budget management, analytics, and cross-functional collaboration with sales to improve conversions. Immediate joining preferred.

Qualifications

• 9+ years of overall digital marketing experience, including leadership or team handling responsibilities.
• Prior experience in real estate, property portals or high-volume lead generation is preferred.
• Proven ability to manage substantial advertising budgets and deliver measurable lead-generation results.

Responsibilities

• Develop and lead digital marketing strategy across Google, Meta, SEO, websites and social channels.
• Drive performance marketing with a focus on lead generation and sales metrics.
• Oversee SEO, website optimization and organic marketing initiatives.
• Lead social media, branding and content strategy.
• Own marketing analytics, reporting and MIS dashboards.

Skills

Google Ads

Meta Ads

Performance Marketing

Lead Gen

SEO

GA4

GSC

GTM

CRM

Analytics

Budgeting

Leadership

Communication

Campaign Management

Education

Bachelor's degree in marketing, digital marketing or related field

MBA in marketing (preferred)

Tools

GA4

Google Search Console

Google Tag Manager

Job description

About the Role:

We are looking for a digital marketing head who can independently manage and execute digital marketing campaigns across Google, Meta, SEO, websites, and social media. The ideal candidate should have a strong performance-marketing mindset along with basic creative and web development skills.

Key Responsibilities:

A. Digital Marketing Strategy & Leadership

B. Performance Marketing Google & Meta Ads

C. Lead Generation & Sales Performance

D. SEO, Website & Organic Marketing.

E. Social Media, Branding & Content

F. Marketing Analytics & Reporting

G. Team Management & Process Development

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Achievement of monthly qualified lead-generation targets.
• Cost per lead and cost per qualified lead.
• Lead-to-site-visit and site-visit-to-booking conversion ratios.
• Marketing cost per booking and campaign ROI.
• Project-wise budget utilization and campaign efficiency.
• Organic website traffic, keyword rankings, and SEO-generated leads.
• Social media growth, engagement, and campaign contribution.
• Accuracy and timeliness of MIS reports and dashboards.
• Team productivity, process adherence, and timely campaign execution.

Required Skills & Competencies

• Strong expertise in Google Ads and Meta Ads.
• Proven experience in performance marketing and lead-generation campaigns.
• Good understanding of real estate marketing and customer acquisition.
• Strong knowledge of SEO, website optimization, social media, and content strategy.
• Proficiency in GA4, Google Search Console, Google Tag Manager, and marketing analytics.
• Experience with CRM platforms, lead tracking, and conversion funnel analysis.
• Strong analytical, strategic planning, budgeting, and problem-solving skills.
• Excellent leadership, communication, coordination, and presentation skills.
• Ability to manage multiple projects, teams, and campaign budgets simultaneously.

Educational Qualifications

• Bachelor's degree in marketing, digital marketing, business administration, or a related field.
• An MBA in marketing or a relevant digital marketing certification will be an added advantage.

Preferred Candidate Profile

• 9+ years of overall digital marketing experience, including leadership or team-handling responsibilities.
• Prior experience in real estate, property portals, real estate mandate sales, or high-volume lead-generation businesses is preferred.
• Demonstrated ability to manage substantial advertising budgets and deliver measurable lead-generation results.
• Experience in managing multiple projects and coordinating with sales teams to improve business conversions.
• A proactive, commercially aware professional who takes ownership of marketing performance and business outcomes.
• Immediate joiners preferred.