Digital Marketing Manager

Pranava Group; Attapur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Pranava Group is seeking a Digital Marketing Manager to own the end-to-end funnel for villas, high-rise apartments, and open plots in India. You will drive performance marketing, SEO, social media, analytics, CRM coordination, and agency management to maximize qualified leads, site visits, and bookings.

With 5–8 years in digital marketing, preferably in real estate, you will build targeted campaigns, optimize CPL and ROAS, manage landing pages and content, and deliver regular performance

Qualifications

• 5–8 years of digital marketing experience, preferably in real estate.
• MBA is an advantage.
• Experience with villas, high-rise apartments and open plots is preferred.

Responsibilities

• Plan project-wise digital strategies based on location, product, target customer, price segment, competition and sales targets.
• Manage Google Search, Display, Performance Max, YouTube, Meta (Facebook/Instagram), remarketing and website conversion campaigns.
• Drive qualified leads and optimize CPL, lead quality, site-visit conversion and booking conversion.
• Build differentiated campaigns for villas, apartments and open plots, including HNI, NRI, investor and end-user segments.
• Manage landing pages, CTAs, conversion forms, website traffic and conversion rates.
• Develop SEO strategy: keywords, project pages, titles, descriptions, headings, content, images and internal links.
• Plan and monitor social media across Instagram, Facebook, YouTube, LinkedIn and Google Business Profile.
• Coordinate with graphic designers, video editors, photographers and agencies for ads, reels, walkthroughs, testimonials, brochures and launches.
• Track the complete funnel: Lead → Qualified Lead → Contact → Site Visit → Negotiation → Booking → Revenue.
• Prepare daily/weekly/monthly reports covering leads, CPL, site visits, bookings, spend, revenue, ROAS and campaign performance.
• Manage digital agencies, budgets, campaign spends, invoices and deliverables; stop or scale campaigns based on performance.
• Monitor competitors, pricing, offers, campaigns and digital positioning; recommend improvements to management.

Skills

Google Ads

Meta Ads Manager

GA4

Search Console

SEO tools

Excel/Sheets

CRM

CapCut

Adobe Premiere Pro

Lightroom

Canva

Photoshop

PPT

Education

Bachelor's degree in Marketing or related field

MBA (advantage)

Tools

Google Ads

Meta Ads Manager

GA4

Search Console

Excel/Sheets

CRM

CapCut

Adobe Premiere Pro

Lightroom

Canva

Photoshop

Job description

Designation: Digital Marketing Manager Reporting To: Head of Marketing / Management

1. JOB PURPOSE

Own the digital marketing funnel for villas, high-rise apartments and open plots—driving qualified leads, site visits, bookings, project visibility and marketing ROI. The role covers performance marketing, SEO, social media, analytics, remarketing, CRM coordination and agency management.

2. KEY RESPONSIBILITIES

• Plan project-wise digital strategies based on location, product, target customer, price segment, competition and sales targets.
• Manage Google Search, Display, Performance Max, YouTube, Meta (Facebook/Instagram), remarketing and website conversion campaigns.

• Drive qualified leads and optimize CPL, lead quality, site-visit conversion and booking conversion.
• Build differentiated campaigns for villas, apartments and open plots, including HNI, NRI, investor and end-user segments.

• Manage landing pages, CTAs, conversion forms, website traffic and conversion rates.
• Develop SEO strategy: keywords, project pages, titles, descriptions, headings, content, images and internal links.

• Plan and monitor social media across Instagram, Facebook, YouTube, LinkedIn and Google Business Profile.
• Coordinate with graphic designers, video editors, photographers and agencies for ads, reels, walkthroughs, testimonials, brochures and launches.

• Track the complete funnel: Lead → Qualified Lead → Contact → Site Visit → Negotiation → Booking → Revenue.
• Prepare daily/weekly/monthly reports covering leads, CPL, site visits, bookings, spend, revenue, ROAS and campaign performance.

• Manage digital agencies, budgets, campaign spends, invoices and deliverables; stop or scale campaigns based on performance.
• Monitor competitors, pricing, offers, campaigns and digital positioning; recommend improvements to management.

3. KRA / KPI

KRA

Key Measures

Lead Generation & Quality Qualified leads/month; CPL; cost per qualified lead

Conversion Lead-to-contact %; contact-to-site-visit %; site-visit-to-booking %

ROI & Revenue Cost/site visit; cost/booking; ROAS; digital revenue contribution

Digital Presence Website conversion; organic traffic; search ranking; social engagement

Execution Campaign optimization; reporting accuracy; project-wise performance; agency/budget control

4. KASH

• Knowledge: Real estate marketing, performance marketing, SEO, social media, analytics and CRM.
• Attitude: Result-oriented, data-driven, proactive, commercially minded and customer-focused.

• Skills: Google Ads, Meta Ads Manager, GA4, Search Console, SEO tools, Excel/Sheets, CRM and campaign optimization.
• Habits: Daily monitoring, competitor tracking, A/B testing, timely reporting and continuous optimization.

5. QUALIFICATION & EXPERIENCE

Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA is an advantage. 5–8 years of digital marketing experience, preferably 3+ years in real estate, with exposure to villas, high-rise apartments and/or open plots.

Required Skills

• PPT Photo editing: Lightroom, Canva, Photoshop basics
• Video editing: CapCut, Adobe Premiere Pro, or similar Word EXCEL