Digital Marketing Specialist

Maati Infratech; India; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Accessible workspace

Job summary

Maati Infratech in India seeks a digital marketing professional to drive lead generation and brand presence for residential and commercial real-estate projects. The role covers planning, executing and optimizing campaigns across Meta, Google Ads, YouTube and other platforms, with close collaboration with the sales team.

You will manage social media, content creation and performance tracking, producing regular reports on CPL, CTR and ROI to improve lead quality and cost efficiency.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication or related field.
• 13 years of experience in Digital Marketing preferred.

Responsibilities

• Plan and execute digital marketing campaigns for residential and commercial real-estate projects.
• Manage paid advertising campaigns on Meta, Google Ads, YouTube and other relevant platforms.
• Generate high‑quality leads through online marketing campaigns.
• Create and manage campaigns based on location, audience, property type and customer requirements.
• Monitor campaign performance and optimize campaigns to improve lead quality and reduce cost per lead.
• Manage the company's social media profiles, including Facebook, Instagram, LinkedIn and YouTube.
• Plan and publish engaging content related to real estate projects, offers, property updates and company activities.
• Coordinate with graphic designers, video editors and content creators for marketing creatives.
• Write or coordinate captions, ad copy, headlines and promotional content.
• Track leads generated through various digital channels and coordinate with the sales/telecalling team.
• Maintain and analyze campaign data, including leads, conversions, CPL, CTR and ROI.
• Prepare daily, weekly and monthly digital marketing performance reports.
• Conduct competitor and market research to identify new marketing opportunities.
• Monitor trends in digital marketing, social media and real-estate advertising.
• Assist in website content updates, landing pages, forms and basic SEO activities.
• Coordinate with the sales team to understand lead quality and improve digital campaigns.
• Ensure timely follow-up and proper tracking of digital leads.
• Maintain marketing databases & campaign records.

Skills

Digital marketing

Lead generation

Social media marketing

Paid advertising

Content promotion

Campaign management

Performance tracking

Education

Graduate in Marketing, Digital Marketing or related field

Tools

Meta (Facebook & Instagram)

Google Ads

YouTube

Job description

The candidate will be responsible for lead generation, social media marketing, paid advertising, content promotion, campaign management, and digital performance tracking with the objective of generating quality property enquiries and supporting the sales team.

Key Responsibilities

• Plan and execute digital marketing campaigns for residential and commercial real-estate projects.
• Manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, YouTube and other relevant platforms.
• Generate high‑quality leads through online marketing campaigns.
• Create and manage campaigns based on location, audience, property type and customer requirements.
• Monitor campaign performance and optimize campaigns to improve lead quality and reduce cost per lead.
• Manage the company's social media profiles, including Facebook, Instagram, LinkedIn and YouTube.
• Plan and publish engaging content related to real estate projects, offers, property updates and company activities.
• Coordinate with graphic designers, video editors and content creators for marketing creatives.
• Write or coordinate captions, ad copy, headlines and promotional content.
• Track leads generated through various digital channels and coordinate with the sales/telecalling team.
• Maintain and analyze campaign data, including leads, conversions, CPL, CTR and ROI.
• Prepare daily, weekly and monthly digital marketing performance reports.
• Conduct competitor and market research to identify new marketing opportunities.
• Monitor trends in digital marketing, social media and real-estate advertising.
• Assist in website content updates, landing pages, forms and basic SEO activities.
• Coordinate with the sales team to understand lead quality and improve digital campaigns.
• Ensure timely follow-up and proper tracking of digital leads.
• Maintain marketing databases & campaign records.

Required Skills & Qualifications

• Graduate in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
• 13 years of experience in Digital Marketing preferred.

Perks and benefits

• Accessible workspace