Digital Marketing Manager

Sekhar Group; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Sekhar Group seeks a hands-on Digital Marketing Manager to own digital marketing for residential real estate sales. You will plan, execute, optimize, and manage campaigns end-to-end to generate high-quality sales leads and support property sales.

Responsibilities include developing strategies, launching paid campaigns on Google Ads and Meta, boosting organic visibility via SEO, managing social media, optimizing landing pages, and reporting on CPL, conversion rates, and ROI.

Qualifications

• Hands-on experience planning and executing digital marketing campaigns.
• Proven ability to generate high-quality real estate leads.
• Strong proficiency in analytics and campaign optimization.

Responsibilities

• Develop and execute digital marketing strategies focused on residential real estate lead generation and sales.
• Plan, launch, and optimize paid advertising campaigns across Google Ads and Meta Ads.
• Generate high-quality leads and improve CPL, conversion rates and ROI.
• Manage social media presence, content planning, posting and performance tracking.
• Develop and execute SEO strategies to boost organic visibility and traffic.
• Coordinate with sales to understand lead quality and follow-up performance.
• Test and optimize ad creatives, messaging, audiences, and landing pages.
• Prepare regular reports on leads, CPL, conversion rates, and ROI.

Skills

Digital marketing

Lead generation

Paid advertising

SEO

Social media management

Analytics

A/B testing

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Search Console

Landing page optimization

Job description

We are looking for a hands-on Digital Marketing Manager to take complete ownership of our digital marketing activities for residential real estate sales.

This is an independent role where the candidate will be responsible for planning, executing, optimizing, and managing digital marketing activities end-to-end, with the primary objective of generating high-quality sales leads and supporting residential property sales.

Key Responsibilities

• Develop and execute digital marketing strategies focused on residential real estate lead generation and sales.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Generate high-quality leads for residential projects and continuously improve lead quality, CPL, conversion rates, and campaign ROI.
• Manage the company's social media presence, including content planning, posting, campaign execution, engagement, and performance tracking.
• Develop and execute SEO strategies to improve organic visibility, website traffic, keyword rankings, and organic lead generation.
• Conduct keyword research, competitor analysis, audience research, and market research relevant to residential real estate.
• Manage website landing pages and coordinate improvements required for better lead conversion and user experience.
• Create and manage lead-generation funnels from ad landing page/website lead sales team.
• Track and analyze campaign performance using Google Analytics, Google Search Console, Meta Ads Manager, Google Ads, and other relevant tools.
• Work closely with the sales team to understand lead quality, follow-up status, and conversion performance.
• Continuously test and optimize ad creatives, messaging, audiences, landing pages, and campaigns.
• Prepare regular reports on leads generated, CPL, conversion rates, campaign performance, and ROI.
• Identify new digital channels, tools, and opportunities to improve residential sales lead generation.
• Take complete ownership of day-to-day digital marketing execution without depending on a separate marketing team.