Senior Content Strategist

Dentsu Amp; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Amp is seeking a Senior Content Strategist in Mumbai to shape creative direction and content roadmaps for brands across industries. You will blend strategic thinking with hands-on content creation, understanding platform behaviors, brand tone, audience triggers, and storytelling formats for Instagram, YouTube, and beyond.

You will lead creative strategy, build calendars and decks, and collaborate with writers, video teams, and clients to turn briefs into compelling content ideas that

Qualifications

• 7–10 years of experience in strategy or agency-side planning.
• Experience with brand campaigns, digital content, or social storytelling.
• Ability to balance creativity with data-driven insights.
• Knowledge of content formats across Instagram, YouTube, LinkedIn, etc.

Responsibilities

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces
• Build content calendars, channel strategies, and creative decks aligned with business objectives
• Translate briefs into sharp, actionable content ideas across genres and formats
• Collaborate with Creative Directors, Writers, and Video Teams to bring concepts to life
• Analyze platform trends, audience behavior, and content performance to optimize plans
• Refine brand voice guidelines for video content
• Present strategies and campaign ideas to clients and internal teams
• Contribute to pitch decks and proposals for new business opportunities

Skills

Strategic thinking

Content strategy

Brand storytelling

Social platforms

Analytics

Client presentations

Cross-functional team

Job description

Role summary:

Job Title: Senior Content Strategist

Total experience: 7+ yrs

Role Overview

We're looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces
• Build content calendars, channel strategies, and creative decks that align with business objectives
• Translate briefs into sharp, actionable content ideas across genres and formats
• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
• Analyze platform trends, audience behavior, and content performance to optimize content plans
• Craft and refine brand voice guidelines tailored for video content
• Present strategies and campaign ideas to clients and internal teams
• Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

• Have 7-10 years of experience in strategy, digital marketing, or agency-side creative planning
• Have worked on brand campaigns, digital content, or social media storytelling
• Can balance creativity with analytics, using performance data to inform strategy
• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
• Know how to brief creators, copywriters, and video teams effectively
• Are comfortable presenting and owning rooms, client-facing experience is a plus
• Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points:

• Background in video content, branded storytelling, or influencer-led campaigns
• Experience working with fashion, fintech, or lifestyle brands
• Strong copywriting or scripting abilities