Content & Strategy Lead

ApplyMint; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ApplyMint in Pune, India seeks a seasoned content strategist to lead campaigns and content direction across digital channels. The role focuses on social-first content, brand storytelling, and calendar-driven planning to engage consumers and drive growth.

The ideal candidate brings 4+ years in content strategy or brand marketing, with hands-on experience on Instagram, X, and LinkedIn, and a strong grasp of current digital trends.

Qualifications

• 4+ years in content strategy, brand marketing, social media strategy.
• Hands-on experience with Instagram, X/Twitter, and LinkedIn.
• Experience creating content strategies across platforms.
• Experience creating monthly content calendars.

Responsibilities

• Develop and execute integrated marketing campaigns across digital platforms.
• Identify trends and audience insights to inform content direction.
• Translate market insights into actionable content strategies.
• Manage visual storytelling and brand narrative across platforms.
• Craft compelling copy aligned with brand voice.

Skills

Content Strategy

Social Media Strategy

Copywriting

Brand storytelling

Content Calendar

Instagram Reels

Digital Trends

Communication

Job description

Roles & Responsibilities

1. Develop and execute integrated marketing campaigns and content strategies across digital platforms
2. Identify trends, creator opportunities, and audience behaviour to inform content direction
3. Translate market insights into actionable content strategies
4. Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
5. Craft compelling copy and communications that align with brand voice

Ideal Candidate

• 1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands
• 2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.
• 3Mandatory (Experience 2): Must have hands‑on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.
• 4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.
• 5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.
• 6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.
• 7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.
• 8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.
• 9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands