Creative Strategist ( Content IP + Strategy

The Sleep Company; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

The Sleep Company is seeking a creative professional to develop content strategies that enhance brand awareness and audience engagement. The role focuses on creating content series, planning calendars, and collaborating with creative teams to bring ideas to life.

Ideal candidates will have experience in content strategy and understanding of social media. Responsibilities include developing content formats, managing campaigns, and tracking performance metrics.

Qualifications

• Experience in content strategy and marketing.
• Strong understanding of brand storytelling.
• Experience in managing content campaigns.

Responsibilities

• Conceptualize and build brand-owned content series.
• Develop and execute monthly content plans.
• Track content performance and derive audience insights.

Skills

Content Strategy

Brand Marketing

Social Media Management

Project Management

Job description

We are looking for a creative and strategic professional who can build and scale content properties that drive brand awareness and audience engagement. The role involves creating content strategies, developing content series, planning content calendars, and working closely with creative teams to bring content ideas to life across digital platforms.

Key Responsibilitie

• Conceptualize and build brand-owned content series and proprieties
• Develop recurring content formats around founder stories, expert insights, customer stories, product education, and lifestyle topics
• Identify content opportunities that strengthen brand engagement and recalc
• Create monthly and quarterly content plan
• Define content pillars, themes, and storytelling framework
• Plan content across social media and digital platform

Brand Storytellin

• Develop engaging narratives around the brand, products, customers, and industry trend
• Ensure consistency in brand voice and messaging across all content
• Create content that drives awareness, engagement, and audience growth

Content Production & Executio

• Work closely with creative teams, agencies, videographers, and designers
• Participate in content ideation, scripting, shoot planning, and execution
• Manage content calendars and ensure timely delivery of content assets

Performance & Insight

• Track content performance and audience engagement
• Analyze content metrics and derive insights for future content planning
• Continuously optimize content based on audience response and platform trend

What We're Looking Fo

• Experience in Content Strategy, Content Marketing, Brand Marketing, Social Media, Creative Strategy, or a related field
• Strong understanding of content planning and brand storytelling
• Experience creating content calendars and managing content campaigns
• Experience working with creative teams, agencies, or production partners
• Strong communication, coordination, and project management skills
• Good understanding of social media platforms, content formats, and emerging content trends