Creative strategist – Social Media

Satori Creatives LLP; Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Satori Creatives LLP in Chennai is looking for a Creative Strategist specializing in Social Media. This role involves leading the social media content ecosystem, developing creative strategies that align with business goals, and managing a creative team.

The ideal candidate should have over 4 years of experience in social media content creation, with a strong focus on visual storytelling and D2C brands. Responsibilities include executing engaging content and overseeing production efforts.

Qualifications

• 4+ years of experience in social media content creation and creative strategy.
• Experience handling social media for D2C brands.
• Strong understanding of content performance metrics.

Responsibilities

• Develop quarterly social media content strategies aligned with business goals.
• Collaborate with marketing to build engagement-focused content plans.
• Conceptualize and execute static creatives, reels, and stories.
• Lead content shoots, video production, and post-production.
• Manage and mentor creative team members.

Skills

Social media content creation

Creative strategy

Motion graphics

Visual storytelling

Reels creation

Understanding of Instagram

Creative team management

Job description

Overview

Job Title: Creative strategist – Social Media

Experience: 4+ years

We believe social media is not just a marketing channel. It is where our brand connects, educates, builds trust, and creates a long-term relationship with customers.

We are looking for a highly creative and strategically driven professional who can lead our social media content ecosystem and transform ideas into engaging visual storytelling that drives business growth.

This is a leadership role for someone who understands that in today’s digital world, creativity is the strongest targeting tool.

Key Responsibilities

• Develop quarterly social media content strategies aligned with business goals, product launches, campaigns, and seasonal opportunities
• Collaborate closely with the marketing team to build interactive and engagement-focused content plans
• Conceptualize and execute static creatives
• Conceptualize and execute reels
• Conceptualize and execute stories
• Conceptualize and execute brand awareness campaigns
• Conceptualize and execute founder/brand storytelling content
• Create engaging content that communicates product benefits, product formulation philosophy, brand values, and what makes our brand unique.
• Lead content shoots, video production, and post-production editing
• Continuously test, optimize, and improve creative performance across platforms
• Build content that not only looks aesthetically strong but also improves engagement, retention, and conversions
• Manage and mentor creative team members, freelancers, or external agencies when required

Who We’re Looking For

• 4+ years of experience in social media content creation and creative strategy
• Prior experience handling social media for D2C brands is mandatory
• Strong hands-on experience in:
• Motion graphics
• Reels creation
• Visual storytelling
• A Motion Graphic Designer with strong social media understanding
• OR a Videographer with strong editing and creative storytelling skills
• Strong understanding of Instagram, Facebook, YouTube Shorts, and emerging content trends
• Ability to think creatively while also understanding performance metrics and business impact
• Experience leading or handling a creative/content team
• Someone who can independently take ownership of content planning and execution

Nice to Have

• Experience in wellness, skincare, and healthcare
• Experience working with performance marketing teams
• Understanding of content analytics and creative optimization
• Experience with influencer-led or creator-led campaigns