Senior Brand Strategist

Story Digital; New Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A creative agency in New Delhi is seeking a Senior Strategist to lead client campaigns and develop consumer-first strategies. The candidate should have over 4 years of experience in agency roles, demonstrating expertise in campaign management from inception to execution. The role requires a strong understanding of the content industry and the ability to translate insights into impactful strategies. The agency values hands-on leadership and strategic thinking in a dynamic digital landscape.

Qualifications

• 4+ years of experience in agency or brand roles managing major accounts.
• Experience in executing campaigns from inception to completion.
• Direct experience with consumer-first brands.
• Strong understanding of the content ecosystem.

Responsibilities

• Lead the strategic lifecycle of projects from client discovery to execution.
• Mine for consumer insights to build relevant brands.
• Translate complex problems into creative briefs.
• Design multi-platform content strategies.
• Advise clients on brand strategy and performance.

Skills

Agency/Brand Experience

Campaign Management

Consumer Insights

Content Strategy

Creative Briefing

Job description

We are looking for a Senior Strategist who lives at the intersection of human psychology, brand storytelling, and digital culture. You are not just a "deck builder"—you are an architect of consumer experiences.

The ideal candidate has a proven track record of taking consumer-first brands from a blank page to a full-scale market presence. You must deeply understand the modern content ecosystem, knowing how to balance "big brand" moments with the high-velocity demands of social-first content.

Key Responsibilities

• End-to-End Campaign Orchestration: Lead the strategic lifecycle of a project from initial client discovery and "white space" identification to final creative execution and performance analysis.
• Consumer-First Insight: Mine for "human truths" using social listening, primary research, and cultural ethnography to build brands that people actually care about.
• Creative Briefing & Direction: Translate complex business problems into inspiring, simple, and sharp creative briefs. You will act as the "north star" for creative teams throughout the production process.
• Content Ecosystem Strategy: Design multi-platform content engines. You understand the nuance between TikTok, YouTube, and emerging platforms, and can define the right "vibe" and format for each.
• Client Partnership: Act as a high-level advisor to consumer first brands, defending bold strategic pivots and proving the ROI of brand-building efforts.
• Trend & Tech Fluency: Stay ahead of the "speed of culture," identifying which trends are worth chasing and which shifts in the content industry (e.g., Creator Economy, AI-driven content) represent real opportunities for our clients.

The Requirements

• 4+ Years of Agency/Brand Experience: You have managed major accounts and have a portfolio of work that shows you’ve been "in the room" for big decisions.
• Full-Lifecycle Experience: You must be able to demonstrate multiple examples of campaigns you built from scratch and saw through to execution.
• Consumer-First Expertise: Direct experience working with consumer first brands. You understand the path to purchase and the emotional triggers of modern consumers.
• Content Mastery: You possess exceptional understanding of the content industry, including creator partnerships, community-led growth, and platform-native storytelling.
• The "Maker" Mindset: While you are a senior leader, you aren't afraid to get your hands dirty in a deck or a brainstorm to ensure the work is excellent.