Creative Strategist

Meolaa; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Meolaa is seeking a Creative Strategist who bridges brand thinking and content execution. You will connect consumer insight to creative output, turning data, trends, and brand strategy into ideas that land.

This role blends creative and strategic responsibilities to own both ends without losing the thread. You’ll develop campaigns, craft sharp briefs, and guide content across formats, while staying attuned to culture and trends to drive strategy and performance.

Qualifications

• 4–7 years of experience in creative strategy, brand strategy, or content strategy, preferably in D2C, digital, or a creative agency.
• Strong ability to translate consumer insights into briefs and ideas.
• Experience building brands beyond campaigns.

Responsibilities

• Develop creative strategies for campaigns, launches, and brand moments across channels.
• Translate brand positioning and insights into sharp, actionable briefs.
• Identify big ideas and the small details that make content feel real.
• Stay plugged into culture and trends to guide creative direction.
• Own the creative calendar with brand and social teams.
• Lead content development across formats and collaborate with designers, videographers, writers, and influencers.
• Ensure content is strategically grounded and maintains high creative standards.
• Build content frameworks and playbooks scalable across brands and channels.
• Track consumer behavior, cultural shifts, and emerging trends to inform strategy.
• Create consumer personas to steer creative direction and conduct regular content audits.
• Analyze competitor strategies to identify whitespace opportunities.
• Collaborate with performance teams to optimize creatives for conversion.
• Translate performance data into improved briefs and strategy.
• Guard the brand voice and visual identity across all outputs.

Skills

Creative strategy

Brand strategy

Content strategy

D2C experience

Digital

Job description

We are looking for a Creative Strategist who sits at the intersection of brand thinking and content execution. You will be the person who connects consumer insight to creative output turning data, trends, and brand strategy into ideas that actually land. This is not a pure creative role and it is not a pure strategy role. It is both, and you need to own both ends without losing the thread between them.

What You'll Own

• Develop creative strategies for campaigns, launches, and brand moments across channels
• Translate brand positioning and consumer insights into sharp, actionable creative briefs
• Identify the big ideas that can anchor a campaign and the small details that make content feel real
• Stay deeply plugged into culture, trends, and what's resonating with consumers and turn that into strategic creative direction
• Own the creative calendar in partnership with brand and social media teams

Content & Campaign Development

• Lead the development of content across formats video, static, short-form, long-form, and experiential
• Work closely with designers, videographers, copywriters, and influencers to bring ideas to life
• Ensure every piece of content is strategically grounded not just aesthetically pleasing
• Own the brief-to-execution process write sharp briefs, give clear feedback, and hold the creative bar high
• Build content frameworks and playbooks that can be scaled across brands and channels
• Track consumer behaviour, cultural shifts, and emerging trends across categories
• Build consumer personas and use them to inform creative direction
• Conduct regular content audits what's working, what's not, and why
• Analyse competitor and category content strategies and identify whitespace opportunities

Performance & Optimisation

• Work with performance marketing teams to ensure creatives are built for conversion, not just awareness
• Analyse creative performance data CTR, engagement, conversion and use it to iterate
• Build a test-and-learn culture around creative hypothesise, test, scale what works
• Translate performance insights back into better briefs and better strategy

Brand Consistency

• Be the guardian of brand voice and visual identity across all creative output
• Ensure consistency across every touchpoint social, D2C, marketplace, packaging, and campaigns
• Push back when creative drifts from brand strategy diplomatically but firmly

Who You Are

• 4–7 years of experience in creative strategy, brand strategy, or content strategy preferably in D2C, digital, or a creative agency
• Has worked on building brands, not just managing campaigns
• Strong strategic thinker who can write a brief as sharply as they can critique a piece of content
• Deep understanding of social media platforms, content formats, and what makes content travel
• Comfortable with data you use performance metrics to make creative decisions
• Strong communication and presentation skills you can sell an idea to a room
• Prior experience in beauty, fragrance, lifestyle, or personal care is a strong plus
• High ownership, culturally curious, relentlessly creative

Why This Role

• Shape the creative direction of a growing portfolio of consumer brands
• Work directly with Brand Heads and Founders on campaign and content strategy
• Real creative freedom we want bold ideas, not safe ones
• Competitive compensation with meaningful upside as the brands scale