Social Media Content Strategist & Creative Controller

Team pumpkin; Bengaluru; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Team Pumpkin is seeking a Social Media Content Strategist & Creative Controller to shape brand strategy and ensure high-quality execution across posts and campaigns. You will own content calendars, platform strategy and performance thinking while acting as the gatekeeper for copy, design and video.

You will drive consistency, maintain brand voice, and collaborate with managers to present strategies and reports. On-site position in Bengaluru with full-time employment.

Qualifications

• 3 years of experience in social media, content strategy or creative roles (agency or brand-side).
• Strong writing skills with a sharp eye for platform-specific content.
• Good creative eye to judge design, layout, video and motion.
• Solid understanding of platform algorithms, formats, trends and analytics.
• Experience building content calendars and running them end to end.
• Comfortable giving feedback and maintaining a quality bar without slowing the team.
• Organised, deadline-driven and able to juggle multiple brands.
• Familiarity with Canva, Figma, CapCut/Premiere (basics), Meta Business Suite and scheduling tools.

Responsibilities

• Build and own monthly content strategies and calendars across Instagram, LinkedIn, Facebook, YouTube, X and emerging platforms for assigned brands.
• Translate brand and campaign briefs into clear content pillars, formats and posting plans aligned to business objectives.
• Define and maintain each brand's voice, tone and visual direction, and keep it consistent across every piece of content.
• Research audiences, competitors, culture and platform trends, and turn insights into timely, scroll-stopping content ideas.
• Track performance against KPIs (reach, engagement, saves, growth, conversions) and use data to sharpen future content.
• Collaborate with account managers and clients to present strategies, share reports and recommend next steps.
• Act as the final quality check for all social creative — copy, design, motion and video — before it reaches the client or goes live.
• Review work against the brief, brand guidelines and platform best practices, and give clear, constructive feedback to designers, copywriters and video editors.
• Maintain consistently high standards of writing, visual craft and storytelling across every deliverable.
• Guard brand consistency, accuracy and tone, and catch errors before they become public.
• Brief and guide the creative team so execution matches the strategic intent, and unblock them when they are stuck.
• Manage timelines and approval flows so content ships on schedule without compromising quality.

Skills

Social media

Content strategy

Copywriting

Creative QA

Platform knowledge

Project management

Feedback culture

Canva

Figma

CapCut

Premiere

Meta Business Suite

Tools

Canva

Figma

CapCut

Premiere

Meta Business Suite

Job description

Social Media Content Strategist & Creative Controller

2 to 3 Years

Full-Time

Job Description

Social Media Content Strategist & Creative Controller

Department: Social Media / Content & Creative

Reports to: Creative Lead / Account Director

Experience: 3 years (agency or brand-side social media)

Location: On-site

Employment type: Full-time

About the Role

At Team Pumpkin, social media is where brands earn attention and build belief. We are looking for a Social Media Content Strategist & Creative Controller who can do both halves of the job well — shape the strategy that decides what a brand says, and control the creative quality of how it shows up across every post, story, reel and campaign.

This is a balanced role. You will own content calendars, platform strategy and performance thinking, while also acting as the quality gatekeeper for copy, design and video before anything goes live. You sit at the intersection of strategy and craft, making sure ideas are both smart and beautifully executed.

• Build and own monthly content strategies and calendars across Instagram, LinkedIn, Facebook, YouTube, X and emerging platforms for assigned brands.
• Translate brand and campaign briefs into clear content pillars, formats and posting plans aligned to business objectives.
• Define and maintain each brand's voice, tone and visual direction, and keep it consistent across every piece of content.
• Research audiences, competitors, culture and platform trends, and turn insights into timely, scroll-stopping content ideas.
• Track performance against KPIs (reach, engagement, saves, growth, conversions) and use the data to sharpen future content.
• Collaborate with account managers and clients to present strategies, share reports and recommend next steps.

Creative Control Responsibilities

• Act as the final quality check for all social creative — copy, design, motion and video — before it reaches the client or goes live.
• Review work against the brief, brand guidelines and platform best practices, and give clear, constructive feedback to designers, copywriters and video editors.
• Maintain consistently high standards of writing, visual craft and storytelling across every deliverable.
• Guard brand consistency, accuracy and tone, and catch errors before they become public.
• Brief and guide the creative team so execution matches the strategic intent, and unblock them when they are stuck.
• Manage timelines and approval flows so content ships on schedule without compromising quality.

What We're Looking For

• 3 years of experience in social media, content strategy or creative roles, ideally at an agency.
• Strong writing skills with a sharp eye for what makes content work on each platform.
• A good creative eye — able to judge design, layout, video and motion, even if you don't produce them yourself.
• Solid understanding of platform algorithms, formats, trends and analytics.
• Experience building content calendars and running them end to end.
• Comfortable giving feedback and holding a quality bar without slowing the team down.
• Organised, deadline-driven and able to juggle multiple brands at once.
• Familiarity with tools such as Canva, Figma, CapCut/Premiere (basics), Meta Business Suite and social analytics/scheduling tools.

Bonus Points

• Experience handling brands across more than one category (D2C, lifestyle, tech, F&B, etc.).
• Hands-on experience with paid social or influencer collaborations.
• A portfolio or examples of social campaigns you helped strategise or shape.