Senior Business Development Manager - B2B Partnership

Social Bird; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Access to premium B2B clients

Uncapped incentives

Collaborative high-energy culture

Job summary

Social Bird is seeking a Senior BDM for B2B Partnerships in New Delhi. This role demands expertise in high-ticket client acquisition and a creative approach to lead generation in the influencer marketing space. Responsibilities include crafting pitches, onboarding clients, and leading a junior team. The ideal candidate has 5-7 years in B2B sales and strong communication skills. The position offers competitive pay, incentives, and a clear path to leadership roles within the agency.

Qualifications

• 5-7 years in B2B sales/business development, preferably with digital marketing or influencer agencies.
• Proficient in LinkedIn outreach and lead generation.
• Outstanding presentation and leadership skills.

Responsibilities

• Spearhead lead generation targeting B2B prospects.
• Craft customized pitches aligned with client goals.
• Onboard new brands and maintain CRM records.

Skills

B2B sales expertise

Lead generation

Communication skills

Negotiation

Tech-savvy with CRM tools

Tools

LinkedIn Sales Navigator

HubSpot

Salesforce

Google Workspace

Job description

Max 8 years exp | B2B Partnership exp is a must in Marketing Agency | Location: Paschim Vihar, New Delhi

Social Bird Media is a fast-growing, new-age influencer marketing agency connecting impactful brands with powerful voices. We specialise in storytelling, creator-led marketing, and ROI-focused digital campaigns across lifestyle, D2C, fintech, and more. We collaborate with top-tier creators and brands to deliver creative, high-impact solutions that amplify online presence.

We're seeking a seasoned Senior BDM for B2B Partnerships to drive high-ticket client acquisition from brands and agencies, lead generation, and onboarding in the digital/influencer marketing space. This senior role demands a strategic hustler with proven expertise in pitching to brands (e.g., D2C, fintech) and agencies, closing deals, and scaling partnerships. Ideal for professionals ready to shape our growth trajectory.

Responsibilities

• Spearhead end-to-end lead generation by identifying high-potential B2B prospects—brands (e.g., D2C, fintech, lifestyle) and digital/influencer agencies—via LinkedIn Sales Navigator, email campaigns, events, and data-driven tools. Qualify leads and build a high-conversion pipeline.
• Target decision-makers (founders, CMOs, marketing heads) in brands and agencies using advanced filters and multi-channel strategies to initiate meaningful conversations.
• Craft customised pitches and proposals aligned with client goals (brands and agencies), emphasising ROI-driven influencer strategies. Handle objections confidently and collaborate with creative teams for tailored deliverables.
• Seamlessly onboard new brands and agencies, ensuring smooth transitions to execution. Foster long-term, trust-based relationships through proactive communication and consistent value delivery.
• Meet aggressive monthly/quarterly targets for outreach, meetings booked, proposals, and closed deals. Maintain meticulous CRM records (e.g., HubSpot, Pipedrive, Airtable—a plus) and leverage analytics for optimisation.
• Lead and mentor junior sales/BD team members, drive team performance, and implement best practices for scalable growth.
• Stay ahead of trends in digital/influencer marketing to position Social Bird as a premium partner for brands and agencies.

Qualifications

• 5–7 years in B2B sales/business development, with hands-on experience in digital marketing or influencer agencies (client-facing roles with brands/agencies preferred).
• Expert in lead generation: Proficient with LinkedIn (DMs, InMail, Sales Navigator), email outreach, and pipeline building for brands and agencies.
• Outstanding communication, storytelling, presentation, and leadership skills; confident in high-stakes pitching, negotiation, and team motivation.
• Tech-savvy: Strong with Google Workspace; good-to-have experience with CRM tools (HubSpot, Salesforce, Airtable) and AI automation for sales workflows.
• Proven track record of onboarding brands/agencies, hitting revenue targets, and leading teams in competitive markets.
• Strategic thinker: Friendly, resilient, and relationship-focused, with a hunter's mindset for B2B growth.

Work directly with the founder in a collaborative, high-energy culture.

Access premium B2B clients (brands and agencies), cutting-edge campaigns, and uncapped incentives on top of competitive fixed pay.

Clear path to leadership roles like Head of BD or Client Partnerships.

Shape the future of a scaling agency with room for innovation.