Senior Business Development Manager

K12 Techno Services Pvt. Ltd.; Delhi; On-site; INR 800,000 - 1,500,000; Full time

Job summary

K12 Techno Services Pvt. Ltd. and ORCHIDS The International School seek a Senior Business Development Manager (School Marketing) to drive admissions, manage a field team, and cultivate partnerships with preschools, daycare centres and educational consultants.

The role focuses on building a robust admission funnel, executing BTL marketing and events, and reporting on performance with a results-driven approach in a competitive education market.

Qualifications

• Experience in education sales or admissions.
• Proven ability to build and manage channel partnerships.
• Strong leadership and communication skills.

Responsibilities

• Drive and own student admissions and enrolment targets for the assigned school/branch/territory and develop strategies to improve conversions.
• Lead, guide and motivate a field sales/admissions team of 15-25 members, monitor performance and ensure achievement of admission targets.
• Develop and manage strategic relationships with preschools, daycare centres, tuition centres, activity centres, educational consultants and other relevant partners to strengthen the admission pipeline.
• Build and maintain strong long-term relationships with channel partners, parents and key local stakeholders to support business growth.
• Plan and execute BTL marketing activities, community outreach programs, events and campaigns to increase brand visibility and generate quality leads.
• Monitor team, channel and campaign performance, analyze conversion metrics and prepare reports to identify gaps and drive corrective actions.

Skills

Education sales

Channel partnerships

Team management

Relationship building

Education

Graduate / Master's

Job description

Job Title: Senior Business Development Manager (School Marketing)

Qualification: Graduate / Master's

About Us

K12 Techno Services Pvt. Ltd. is a leading education service provider in India, offering a dynamic suite of academic support, services and solutions to schools. K12 enables schools to leverage its expertise, technology and services to deliver a global approach towards education.

About School

ORCHIDS The International School is a leading chain of progressive schools in India, committed to providing quality education that fosters the holistic development of students.

Key Responsibilities

• Business Development: Drive and own student admissions and enrolment targets for the assigned school/branch/territory and develop strategies to improve conversions.


• Team Management: Lead, guide and motivate a field sales/admissions team of 15-25 members, monitor performance and ensure achievement of admission targets.


• Channel Partnerships: Develop and manage strategic relationships with preschools, daycare centres, tuition centres, activity centres, educational consultants and other relevant partners to strengthen the admission pipeline.


• Relationship Management: Build and maintain strong long-term relationships with channel partners, parents and key local stakeholders to support business growth.


• BTL Marketing & Events: Plan and execute BTL marketing activities, community outreach programs, events and campaigns to increase brand visibility and generate quality leads.


• Performance Analysis & Reporting: Monitor team, channel and campaign performance, analyze conversion metrics and prepare reports to identify gaps and drive corrective actions.

Preferred Candidate Profile

• 2-5 years of experience in the education sector is mandatory, preferably in school admissions, education sales, EdTech, preschool, K-12 or related sectors.


• Prior team management experience is mandatory, preferably managing a field sales/admissions team.


• Proven experience in business development, school admissions, education sales and/or channel partnerships.


• Strong relationship-building, communication, negotiation and convincing skills.


• Strong leadership, coaching and performance-management abilities.


• Energetic, target-driven and commercially oriented mindset.


• Ability to manage multiple stakeholders and deliver business targets.