Senior Business Development Executive (Inbound & Pre-Sales)

DianApps; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

DianApps is seeking a Senior Business Development Executive to own inbound sales, drive lead generation, and shape pre-sales for global clients. You will collaborate with delivery, design, and product teams to define scopes and craft winning proposals.

The role also oversees outbound campaigns, CRM hygiene, and forecast accuracy, with a focus on converting inbound opportunities into strategic engagements.

Qualifications

• 3+ years of experience in IT services sales/business development.
• Proven success in managing inbound sales cycles for custom software projects.
• Strong pre-sales and client consulting experience.
• CRM experience with Pipedrive, HubSpot, Zoho, or Salesforce.
• Excellent communication, storytelling, and negotiation skills.

Responsibilities

• Lead inbound sales and pre-sales to qualify opportunities and scope projects.
• Oversee SDR/outbound activity, campaigns, and CRM hygiene.
• Maintain relationships with clients and handoff to delivery.
• Craft proposals, SOWs, and solution presentations.

Skills

Inbound sales

Pre-sales

CRM usage

Client engagement

Education

B.Tech + MBA

Tools

Pipedrive

HubSpot

Zoho

Salesforce

Job description

Senior Business Development Executive (Inbound & Pre-Sales)

IT-Software / Software Services

Position: 1

Experience: 3+ years

Eligibility: B.Tech + MBA

About the Role

• We are looking for a highly driven Senior Business Development to lead and optimise our inbound sales process, oversee lead generation operations, and contribute actively to pre-sales and solution scoping for global clients.The ideal candidate has strong experience in IT services sales (web/mobile/AI products), understands full-cycle sales, and can collaborate closely with delivery, design, and product teams to ensure high-quality client engagement.A B.Tech degree with an MBA is a strong bonus, given the technical + business blend required for this role.

Inbound Sales Ownership

• Conduct discovery calls to understand client objectives, technical requirements, and timelines.
• Prepare and deliver solution presentations, proposals, cost breakdowns, and SOWs.
• Maintain a high lead response speed and ensure every inbound is nurtured to maximum conversion.
• Translate client requirements into structured scopes with the tech/product team.
• Contribute to architecture discussions, timelines, and ballpark estimates.
• Create compelling proposals, pitch decks, and scope-of-work documents.
• Ensure proposal accuracy (features, tech stack, roadmap, pricing).

Lead Generation Oversight

• Oversee the SDR / outbound team, monitor performance, and optimise campaigns.
• Review weekly lead gen dashboards (LinkedIn, email campaigns, Upwork, PPC).
• Ensure messaging consistency and alignment with product/service positioning.
• Identify new target markets, ICPs, buyer personas, and industry verticals.
• Maintain CRM hygiene with complete visibility of all deals, stages, and probabilities.
• Provide weekly and monthly sales forecasts to leadership.
• Improve conversion rates through structured follow-up strategies and automation.
• Assist in designing and optimising the end-to-end sales process.

Client Relationship & Stakeholder Communication

• Serve as the primary PoC for clients during the sales cycle.
• Participate in handoff meetings to ensure a smooth transition to delivery.
• Build long-term strategic relationships with high-value clients.

Required Experience

• 3+ years of experience in IT services sales/business development.
• Proven success in managing inbound sales cycles for custom software projects.
• Strong pre-sales and client consulting experience.
• Experience working closely with technical/product teams.
• Hands-on CRM experience (Pipedrive, HubSpot, Zoho, Salesforce).
• Excellent communication, storytelling, and negotiation skills.

Preferred Qualifications

• B.Tech + MBA (Highly Preferred)
• Understanding of mobile/web app development, cloud, APIs, AI/ML fundamentals.
• Experience selling to international markets (US, UK, Middle East, Australia).

KPIs & Metrics

• Inbound lead conversion rate
• Proposal-to-win ratio
• Average response time
• Monthly/quarterly revenue targets

Join our Tribe

Be part of a team that builds, innovates, and grows together.