Senior Associate

HealthKart; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HealthKart is seeking a Senior Influencer Marketing Associate to drive influencer campaigns for HK Vitals. You will manage end-to-end collaborations, campaign execution, creator relationships and performance tracking to boost brand awareness and growth.

What you will do include identifying and onboarding influencers, developing briefs and guidelines, coordinating with agencies and internal teams, and tracking ROI across platforms.

Qualifications

• 2–5 years experience in Influencer Marketing
• Experience managing end-to-end influencer campaigns
• Strong network of influencers and agencies
• Excellent communication, negotiation and stakeholder management skills
• Strong analytical skills with experience in campaign reporting
• Experience in D2C, Wellness, Nutrition, Beauty, or FMCG brands is preferred

Responsibilities

• Execute end-to-end influencer marketing campaigns across platforms.
• Identify, onboard, and manage influencers across categories.
• Develop campaign briefs, scripts, and content guidelines.
• Coordinate with agencies, creators and internal teams for timely execution.
• Track performance, engagement, reach, traffic, and ROI.
• Maintain influencer databases, trackers and reports.
• Negotiate commercials and manage campaign budgets.
• Conduct competitor benchmarking and explore creator opportunities.
• Collaborate with Brand, Content, Creative, and Performance Marketing teams.

Skills

Influencer Marketing

Campaign Management

Negotiation

Analytics

Stakeholder Mgmt

Communication Skills

Job description

HealthKart is looking for a Senior Influencer Marketing Associate to drive influencer campaigns for HK Vitals. The role involves managing end-to-end influencer collaborations, campaign execution, creator relationships, and performance tracking to drive brand awareness and business growth.

Key Responsibilities

• Execute end-to-end influencer marketing campaigns across Instagram, YouTube, and emerging platforms.
• Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
• Develop campaign briefs, influencer scripts, and content guidelines.
• Coordinate with agencies, creators, and internal teams to ensure timely campaign execution.
• Track campaign performance, engagement, reach, traffic, and ROI.
• Maintain influencer databases, campaign trackers, and reports.
• Negotiate commercials and manage campaign budgets.
• Conduct competitor benchmarking and identify new creator opportunities.
• Collaborate with Brand, Content, Creative, and Performance Marketing teams.

Desired Candidate Profile

• Experience: 2–5 years in Influencer Marketing (Brand or Agency).
• Experience managing end-to-end influencer campaigns.
• Strong network of influencers and agencies.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong analytical skills with experience in campaign reporting.
• Experience in D2C, Wellness, Nutrition, Beauty, or FMCG brands is preferred.