Influencer Marketing Executive

Rudram Market Development Services; New Delhi; Sur place; INR 600 000 - 800 000; Plein temps

Avantages offerts par ce poste

Office in Okhla

Résumé du poste

Rudram Market Development Services in New Delhi seeks a Senior Executive Influencer Marketing to lead influencer campaigns, strengthen brand awareness and drive engagement. You will manage influencer partnerships and coordinate with talent agencies to deliver campaigns that align with brand objectives.

The role requires hands-on experience in identifying influencers, negotiating terms, and executing campaigns across Instagram, YouTube and new platforms, with a strong emphasis on performance

Qualifications

• 2–4 years of experience in Influencer Marketing, Creator Partnerships, or Influencer campaigns.

Responsabilités

• Identify, onboard and manage influencers and talent partners.
• Plan and execute end-to-end influencer campaigns across Instagram, YouTube and emerging platforms.
• Coordinate with Brand, Creative and Social teams for campaign briefs and content approvals.
• Track performance using Reach, Impressions, Engagement, CPM, CTR and Conversions.
• Manage budgets, invoices and vendor relationships to stay within approved budgets.

Connaissances

Influencer partnerships

Communication

Negotiation

Relationship management

Excel reporting

Campaign management

Formation

Bachelor’s degree

Outils

Microsoft Excel

Description du poste

About The Role

We are looking for a passionate and results-driven Senior Executive Influencer Marketing to execute impactful influencer campaigns that strengthen brand awareness, drive engagement, and contribute to business growth.

The ideal candidate will have hands-on experience managing influencer partnerships, coordinating with talent agencies, and executing end-to-end campaigns across Instagram, YouTube, and other emerging social media platforms. If you're passionate about creator-led marketing.

Key Responsibilities

Influencer Identification & Relationship Management

Identify, evaluate, and onboard influencers, content creators, and aligned with the brand.

Build and nurture long-term relationships with influencers, talent managers, and agencies.

Negotiate commercials, deliverables, and campaign timelines.

Campaign Planning & Execution

Plan and execute end-to-end influencer marketing campaigns from briefing to completion.

Coordinate product seeding, campaign schedules, and content approvals.

Ensure timely execution while maintaining brand guidelines and campaign objectives.

Content Coordination

Collaborate with Brand, Creative, and Social Media teams to develop engaging campaign briefs.

Review influencer content to ensure brand alignment and quality standards.

Monitor campaign execution and resolve operational challenges proactively.

Performance Analysis & Reporting

Track campaign performance using key metrics such as Reach, Impressions, Engagement, EMV, CPM, CTR, and Conversions.

Prepare detailed post-campaign reports with actionable insights and recommendations.

Maintain and optimize a high-performing influencer database.

Ve

Vendor & Budget Management

Coordinate with influencer agencies, talent partners, and external vendors.

Track campaign budgets, invoices, and payment processes.

Ensure campaigns are delivered within approved budgets and timelines.

Market & Trend Analysis

Stay updated with social media trends, emerging creators, and platform updates.

Conduct competitor benchmarking and recommend innovative influencer marketing strategies.

Skills & Competencies

Strong understanding of Instagram, YouTube, Snapchat, and emerging social platforms.

Excellent communication, negotiation, and relationship management skills.

Analytical mindset with proficiency in Microsoft Excel and campaign reporting.

Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred Qualifications

Any Bachelor's degree (Specialized in Marketing, Mass Communication, Business Administration would be preferred) or a related field.

2–4 years of experience in Influencer Marketing, Creator Partnerships, or Influencers marketing.

Working Conditions

Office-based role in Okhla, New Delhi.

Full-time position, Monday to Saturday.

Timing will be 10 Am to 7 Pm