Sr Associate - Influencer & Content Marketing

Himalaya Wellness; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Himalaya Health care is seeking a senior influencer content marketing professional to lead creator partnerships and scale influencer programs across health and wellness brands.

The role focuses on Nano to Celebrity influencer partnerships, content strategy, and performance analytics to deliver measurable brand impact. This hands-on position requires strong negotiation, relationship-building, and project management skills.

Qualifications

• 3-4 years of relevant experience in Influencer Marketing, Creator Partnerships, Content Marketing or Digital Marketing.
• Hands-on experience managing Nano, Micro, Macro and Celebrity influencers and end-to-end campaigns.
• Excellent commercial negotiation skills.
• Strong understanding of social-first content on platforms like Instagram and YouTube.
• Strong communication, project management and stakeholder management in a fast-paced environment.

Responsibilities

• Develop influencer strategies aligned with brand, campaign and business objectives.
• Define creator mix across Nano, Micro, Macro, Celebrity and expert/KOL influencers and build programs.
• Independently negotiate with influencers, talent managers and agencies.
• Own influencer campaigns end-to-end from strategy and creator shortlisting to briefing, approvals, go-live and reporting.
• Translate brand objectives into sharp, creator-friendly briefs and develop social-first content ideas.
• Define success measures for campaigns and analyze performance to drive optimization.

Skills

Influencer Marketing

Creator Partnerships

Content Marketing

Digital Marketing

Campaign Management

Negotiation

Job description

Sr Associate - Influencer Content Marketing, Himalaya Health care

Experience: 4-5 years,

Employment Type: Full-time

Role Purpose

We are looking for a Team Lead - Influencer Content Marketing to build and scale creator-led marketing across the Himalaya Health Care portfolio. This is a hands‑on role for a digital‑first marketer who understands how to discover the right creators, create compelling social‑first content, negotiate effectively and turn creator partnerships into measurable brand and business impact.

The role will have a strong focus on building a scalable Nano Micro Influencer ecosystem, while also managing Macro, and Expert/KOL partnerships. The ideal candidate will have 3-4 years of experience in Influencer Marketing, Creator Partnerships, Content or Digital Marketing, either on the brand side or at an agency managing multiple brands/categories.

Key Responsibilities

Influencer Strategy Planning

• Develop influencer strategies aligned with brand, campaign and business objectives.
• Define the right creator mix across Nano, Micro, Macro, Celebrity and expert/KOL influencers. Build both campaign-led and always-on creator programs.
• Identify relevant creator territories across health, wellness, fitness, lifestyle, nutrition and regional content.

Creator Discovery Relationship Management

• Identify and evaluate creators based on audience relevance, content quality, credibility, engagement and brand fit.
• Build and maintain a strong network of creators, talent managers, agencies and subject-matter experts. Develop long-term relationships with high-performing creators.
• Build a strong pool of regional and vernacular creators for geographically targeted campaigns.

Commercial Negotiation Contracting

• Independently negotiate with influencers, talent managers and agencies.
• Drive efficiencies across creator commercials, deliverables, usage rights, exclusivity and paid amplification rights.
• Maintain creator rate benchmarks to improve campaign cost efficiency.
• Ensure timely closure of contracts, deliverables and payments.

Campaign Management

• Own influencer campaigns end-to-end - from strategy and creator shortlisting to briefing, approvals, go-live and reporting.
• Manage multiple campaigns across brands ensuring quality, timelines budgets. Maintain clear campaign trackers and proactively resolve execution issues.

Content Strategy Development

• Translate brand objectives into sharp, creator-friendly briefs.
• Develop strong social-first content ideas, hooks and storytelling formats.
• Ensure creator content feels authentic, engaging and platform native.
• Identify high-performing creator content that can be reused across social media, digital advertising, e-commerce and other brand touchpoints.
• Build repeatable content formats and creator playbooks across brands.

Performance Analytics

• Define clear success measures for each campaign based on the objective.
• Evaluate campaign, creator and content performance to identify what should be scaled, optimized or discontinued. Build benchmarks and creator scorecards to improve effectiveness and ROI over time.
• Work with Digital and Performance Marketing teams to amplify high-performing creator content.

Compliance Brand Safety

• Ensure all communication follows approved brand, scientific and regulatory claims. Work closely with Regulatory and Legal teams wherever required.
• Ensure appropriate influencer disclosures and responsible communication, particularly for healthcare and expert-led content.
• Proactively identify and manage potential brand-safety or reputation risks.

Agency Stakeholder Management

• Manage influencer and content agencies across strategy, execution, quality, timelines and commercials.
• Work closely with Brand, Digital, E-commerce, Creative, Media, PR, Medical and Regulatory teams.
• Independently assess agency recommendations and ensure creators are right for the brand.
• Support and guide junior team members and agency resources where required.

Trends Competitive Intelligence

• Stay updated on emerging creators, platforms, content formats cultural trends. Track competitor activity across healthcare, wellness, FMCG and D2C brands.
• Identify new creator-led opportunities that can be relevant for Himalaya brands.

Candidate Profile

Must Have

• 3-4 years of relevant experience in Influencer Marketing, Creator Partnerships, Content Marketing or Digital Marketing either with Agency or with a brand.
• Hands‑on experience managing Nano, Micro, Macro and Celebrity influencer, Strong experience in end-to-end influencer campaign management.
• Excellent commercial negotiation skills.
• Strong understanding of social‑first content and platforms such as Instagram and YouTube. Good analytical and campaign evaluation skills.
• Strong communication, project management and stakeholder management capabilities Ability to manage multiple campaigns in a fast‑paced environment with high ownership.

Preferred

• Experience in Healthcare, Wellness, FMCG, Nutrition, Personal Care, Ayurveda or D2C. Experience working with doctors, nutritionists, fitness experts or other expert creators.
• Experience with regional and vernacular influencer campaigns.
• Understanding of content usage rights, paid amplification and influencer performance marketing.
• Familiarity with influencer analytics, social listening or creator discovery tools.

Core Competencies

Influencer Strategy | Content Storytelling | Commercial Negotiation | Creator Relationship Management | Campaign Execution | Analytical Thinking | Digital Social Media Understanding | Stakeholder Management | Consumer Understanding | Ownership

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.