Content Manager

gsknch; India; In loco; INR 900.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Haleon is seeking a Digital Content & Influencer Marketing Manager in India to lead influencer programs across Instagram, YouTube, LinkedIn, and emerging platforms. You will build a diverse creator network, craft platform-first content strategies, and drive branded content with strong measurement of reach and engagement.

The role requires 4–5 years in digital marketing or influencer marketing, deep knowledge of the Indian creator ecosystem, and proficiency with analytics tools.

Competenze

• 4-5 years of experience in Digital Marketing, Content Marketing, Social Media, or Influencer Marketing.
• Proven track record of executing influencer campaigns at scale.
• Strong understanding of the Indian creator ecosystem.
• Excellent knowledge of Instagram, YouTube, LinkedIn, and emerging social platforms.
• Understanding of social media algorithms, content formats, and platform best practices.
• Familiarity with paid media and content amplification strategies.
• Experience with social listening and influencer discovery tools.
• Strong storytelling, copywriting, and communication skills.
• Proficiency in analytics platforms such as Google Analytics, Meta Business Suite, YouTube Analytics, etc.

Mansioni

• Lead end-to-end influencer marketing programs across Instagram, YouTube, LinkedIn, and emerging platforms.
• Build and manage a diverse network of creators, influencers, celebrities, and domain experts.
• Identify, evaluate, and shortlist influencers based on audience fit, engagement, relevance, and campaign objectives.
• Execute large-scale influencer campaigns involving macro, micro, nano, and regional creators.
• Negotiate partnerships and manage agency relationships.
• Develop influencer briefs, content guidelines, and approval workflows.
• Measure campaign effectiveness through reach, engagement, video views, sentiment, search lift, traffic, and conversions.
• Develop platform-first content strategies tailored to consumer behavior and business objectives.
• Create and manage content calendars across social and digital channels.
• Drive production of reels, short-form videos, static creatives, creator collaborations, and branded content.
• Translate consumer insights, trends, and cultural moments into engaging content ideas.
• Ensure content aligns with brand voice, category regulations, and marketing priorities.
• Manage brand presence across social platforms.
• Monitor trends, conversations, and emerging content formats.
• Work closely with community management teams to drive engagement and advocacy.
• Track social performance and continuously optimize content strategies.
• Partner with media teams to drive content distribution and performance.
• Understand paid media fundamentals across Meta, YouTube, Google, and programmatic platforms.
• Recommend content amplification strategies including creator whitelisting, partnership ads, and paid social.
• Leverage media insights to improve content effectiveness and audience targeting.
• Establish clear KPIs for influencer and content campaigns.
• Analyze campaign performance and generate actionable insights.
• Monitor competitor activities, creator landscape, and industry trends.
• Present performance reports and recommendations to key stakeholders.

Conoscenze

Digital Marketing

Influencer Marketing

Social Media

Analytics

Copywriting

Strumenti

Google Analytics

Meta Business Suite

YouTube Analytics

Descrizione del lavoro

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

JOB PURPOSE

We are looking for a highly driven Digital Content & Influencer Marketing Manager who can build brands through compelling content, creator partnerships, and social-first storytelling. The ideal candidate has hands-on experience managing influencer campaigns at scale, creating high-performing digital content, driving social media engagement, and collaborating with media teams to amplify content performance. This role requires a blend of creativity, cultural awareness, analytical thinking, and strong execution skills to deliver measurable business impact across the marketing funnel.

KEY RESPONSIBILITIES

Influencer Marketing

• Lead end-to-end influencer marketing programs across Instagram, YouTube, LinkedIn, and emerging platforms.
• Build and manage a diverse network of creators, influencers, celebrities, and domain experts.
• Identify, evaluate, and shortlist influencers based on audience fit, engagement, relevance, and campaign objectives.
• Execute large-scale influencer campaigns involving macro, micro, nano, and regional creators.
• Negotiate partnerships and manage agency relationships.
• Develop influencer briefs, content guidelines, and approval workflows.
• Measure campaign effectiveness through reach, engagement, video views, sentiment, search lift, traffic, and conversions.

Content Strategy & Creation

• Develop platform-first content strategies tailored to consumer behavior and business objectives.
• Create and manage content calendars across social and digital channels.
• Drive production of reels, short-form videos, static creatives, creator collaborations, and branded content.
• Translate consumer insights, trends, and cultural moments into engaging content ideas.
• Ensure content aligns with brand voice, category regulations, and marketing priorities.

Social Media Management

• Manage brand presence across social platforms.
• Monitor trends, conversations, and emerging content formats.
• Work closely with community management teams to drive engagement and advocacy.
• Track social performance and continuously optimize content strategies.

Media & Content Amplification

• Partner with media teams to drive content distribution and performance.
• Understand paid media fundamentals across Meta, YouTube, Google, and programmatic platforms.
• Recommend content amplification strategies including creator whitelisting, partnership ads, and paid social.
• Leverage media insights to improve content effectiveness and audience targeting.

Analytics & Reporting

• Establish clear KPIs for influencer and content campaigns.
• Analyze campaign performance and generate actionable insights.
• Monitor competitor activities, creator landscape, and industry trends.
• Present performance reports and recommendations to key stakeholders.

Basic Qualifications

• 4-5 years of experience in Digital Marketing, Content Marketing, Social Media, or Influencer Marketing.
• Proven track record of executing influencer campaigns at scale.
• Strong understanding of the Indian creator ecosystem.
• Excellent knowledge of Instagram, YouTube, LinkedIn, and emerging social platforms.
• Understanding of social media algorithms, content formats, and platform best practices.
• Familiarity with paid media and content amplification strategies.
• Experience with social listening and influencer discovery tools.
• Strong storytelling, copywriting, and communication skills.
• Proficiency in analytics platforms such as Google Analytics, Meta Business Suite, YouTube Analytics, etc.
• Ability to manage multiple stakeholders, agencies, and projects simultaneously.

Preferred Qualifications

• Experience in FMCG, Consumer Healthcare, Consumer Tech, Beauty, or Lifestyle categories.
• Experience working with influencer marketing platforms and measurement tools.
• Familiarity with AI-powered content creation tools.
• Exposure to performance marketing and commerce-led content.
• Brand /Agency side experience

Ideal Candidate Profile

A social-first marketer who understands that great conte