Influencer Marketing Manager

Terasol Technologies Pvt. Ltd.; Ernakulam; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

A leading health and wellness company in India is seeking an Influencer Marketing Manager to lead creator partnerships. This role involves executing influencer strategy from discovery to campaign performance tracking. The ideal candidate has 3 to 6 years of experience in influencer marketing and a strong understanding of social media dynamics. This position offers a hybrid/remote work model and the opportunity to build impactful influencer programs.

Qualifications

• 3 to 6 years of experience in influencer marketing or a related field.
• Strong understanding of social media platforms and influencer dynamics.
• Proven track record of successful campaign execution.

Responsibilities

• Lead influencer partnerships across various social media platforms.
• Own the execution from discovery to performance tracking.
• Manage budgets, negotiations, and content governance.

Skills

Relationship building

Campaign execution

Performance tracking

Budget management

Content governance

Job description

Role: Influencer Marketing Manager

Location: India (Hybrid/Remote – specify if needed)

Experience: 3–6 years

Industry: Health, Wellness, Nutrition, FMCG, D2C

About the Role

We’re looking for an Influencer Marketing Manager to lead creator partnerships across Instagram, YouTube, Facebook, and X. This role owns influencer strategy end-to-end—from discovery and relationship building to campaign execution, performance tracking, and ROI optimization. You’ll work closely with creators, agencies, and internal teams to build authentic, high-impact influencer programs that scale.

Key Responsibilities

Influencer Discovery & Relationship Building

• Identify, onboard, and manage high-potential creators across fitness, wellness, lifestyle, nutrition, and food.
• Build long-term relationships with creators, talent managers, and influencer agencies.
• Maintain a strong and diverse influencer pipeline aligned with brand values.

Campaign Planning & Execution

• Own end-to-end execution of influencer campaigns—from briefing to publishing.
• Create clear, actionable briefs covering campaign goals, brand tone, and creative direction.
• Ensure timely delivery of high-quality content across platforms.

Content Governance & Performance Tracking

• Review influencer content for brand alignment, messaging accuracy, and visual compliance.
• Track and report KPIs such as reach, engagement, CPV, CTR, conversions, and ROI.
• Share insights and optimization recommendations to improve performance continuously.

Budget Management & Operations

• Manage influencer budgets, negotiations, and cost optimization.
• Coordinate contracts, invoices, and payouts with finance and agency partners.
• Maintain organized campaign documentation and cost tracking.

Innovation, Trends & Creative Strategy

• Stay ahead of platform trends, creator formats, and emerging social channels.
• Propose innovative campaign ideas—collabs, challenges, tutorials, reviews, and UGC-driven formats.
• Elevate brand storytelling through creative influencer partnerships.